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The podcast about Effective Communication in Business
Better communication skills will advance your career and business. Are you ready to enhance your understanding and results from better communication? Listen and learn how to deliver Your Intended Message.
Are you willing to cross-examine communication from various perspectives? Would you like to deliver your intended message more effectively?
Listen to Your Intended Message to gain a powerful advantage in your ability to convey your message to your audience, team, clients or marketplace.
Learn from the mistakes and success of communication experts from around the world from different scenarios.
The better communicator has the competitive advantage.
Imagine what that means to you when you improve the success of your next conversation, presentation or message.
Your Host - George Torok
Episodes
Thursday Nov 25, 2021
Thursday Nov 25, 2021
Does social media marketing work? When does it work best? How to integrate your online marketing funnel?
Jason Hunt is Co-founder of Merged Media, a full service digital marketing agency. We explore the integration of social media, paid advertising, lead magnets, podcasting and email within your marketing outreach.
To experience success with digital marketing, you need to connect the dots of the various platforms and approaches. Jason Hunt describes how that process works.
We explore the strengths and challenges of these platforms:
Facebook- still the ruler of the social media jungle
Google Ads - more pricey now, yet still effective because of the intent of the searcher
Linkedin - more focused on B to B
YouTube - the video variation of Google
Tik Tok - it's evolving into more than a place for dancing videos
Pinterest - a visual experience most relevant for reaching national markets
Learn more about Merged Media and the Merged Marketing podcast
In this excerpt, Jason Hunt describes the funnel.
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A great example of this is an episode that we recently did with a man by the name of Joe Garcia, and we talked about the five steps to manifesting your dream. Okay, that was the topic of the podcast episode. And we put it out there to the world of Facebook.
And what I did was this was important because the target audience is very important, the closer we can marry that message to the person seeing it, the better click cost, you're going to get better lead gen cost, you're going to get just got to marry that message up as as as the best as best as possible with that user that seeing it.
So in this specific episode, the five steps of manifesting your dream, it was a quick clip of Joe talking about one of those steps.
And we use that clip and targeted an audience of people that were entrepreneurs, but also showed interest in law of attraction. Okay, so by narrowing the audience down to not just entrepreneurs, but entrepreneurs that are interested in the law of attraction, this is a very good audience for this particular podcast episode.
So those click costs to get somebody from Facebook, to go to see that ad, watch the ad and then go over to our podcast was like three cents a click.
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Links for Merged Media
https://www.facebook.com/mergedmedialtd/?ref=br_rs
https://www.instagram.com/mergedmedia/
https://www.youtube.com/channel/UCH3SVt5G6ZzT8DqNwN2Y9GQ
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Thursday Nov 18, 2021
Thursday Nov 18, 2021
Communication starts within your body, not necessarily within your brain. How do you feel about that thought?
I Think, Therefore I am Wrong, is the title of the latest book from Dr Howard Rankin. How does the title of that book make you feel? Does it intrigue you or disgust you? Why?
Your body and mind are designed to communicate effectively within the body. Yet, communication with other people might not work so well because the body/mind relationship is based on survival and energy conservation.
Topics and Ideas that we explore in this discussion:
- I think, therefore I am wrong. What does that mean?
- Why might we ignore facts or distort reality?
- Your brain is an energy hog.
- Why do we experience binary thinking? And why is that dangerous?
- How might physical activity help you recharge or rewire your brain?
- When was the last time you truly enjoyed eating a grape?
- How might nature help you reset?
Communicate with Influence
Check this online training program from Dr Howard Rankin on how to be more successful with your communication.
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Thursday Nov 11, 2021
Thursday Nov 11, 2021
How to build your story on the framework of The Christmas Carol and it's not Bah Humbug!
Graham Brown offers analysis, practical insights and artistic encouragement to storytelling in business.
Highlights from this discussion with Graham Brown
Leveraging the power of the journey
Move people to change while making them feel that they are on familiar territory
How to diminish the fear of the unknown
The power of analogy when you want to become the Uber of ...
People forget what you said, yet remember how you made them feel
The importance of allowing listener to fill in some of the blanks
How to rehearse and refine your key stories
The relevance of the back story. Why are you here?
Why old stories are the best
Graham Brown is the founder of Pikkal & Co, an award winning podcast agency based in Singapore. He has the experience of hosting over 400 episodes on his podcast. He is an author on the subject of The Digital Transformation of Communication. His works include The Human Communication Playbook and The Mobile Youth: Voices of the Connect Generation.
Podcast Guesting Pro is a dedicated Podcast Booking Agency that works with B2B thought leaders. They help you reach new audiences and build your authority by booking you on podcasts to showcase your expertise and spread your message. Learn more here...
https://www.podcastguesting.pro/
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Thursday Nov 04, 2021
Thursday Nov 04, 2021
Leverage your body language to convey more powerful stories
You might have heard that story telling is an effective way to convey your message. However, are you using your body to support your story or might your body be sabotaging your intended message?
Holley Mignosi is a former model, acting coach and fitness coach who appreciates the nuances of body form, posture and movement. She helps speakers coordinate their body language with the power of stories.
Get your free copy of the 15 Hottest Hand Gestures so you can add Sizzle to your presentations. https://www.holleymignosi.com/hot15
Listen to her powerful life-changing story. (It starts at 16:59 if you can't wait.)
Insights from this interview with Holley Mignosi:
- Your body is communicating 100% of the time, whether you are award of it or not
- Athletes and dancers are keenly aware of every movement of their body
- Your presentation doesn't start when you start to speak, it starts when you enter the room
- We are looking at you and judging based on what we see
- Hands are trust triggers; Let people see your hands
- Why the underdog story is so powerful and why you need to heal before you tell it
The Four Es of Engagement
- Expanded Posture
- Engaging Eye Contact
- Emotional State Control
- Echo Technique
The Four Pillars of Charisma
- Curiosity
- Playfulness
- Resilience
- Victorious
Learn more about Holley Mignosi and her programs for the Art of Storytelling and Hypnotic Stage Presentations at her website https://www.holleymignosi.com/
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Thursday Oct 28, 2021
Thursday Oct 28, 2021
Problem Solving: First we need to see the box
Peter de Jager explores the challenges, beliefs and joys of effective problem solving
Problem solving is a fundamental skill, yet many get it wrong. They approach problem solving like mathematics in their search for the right answer.
Insights from this discussion with Peter de Jager
- There is no spoon
- Your box might not be my box
- There is no one right answer
- The problem is not the situation
- The problem you see might not be the real problem
- The first step is to reassess the situation
- Your solution might address the situation while not addressing my problem
- The problem might be a matter of perception
Peter de Jager has been addressing problem solving and change for more than 40 years. He is an agent of change and champion of problem solving. And yes, his perspective has changed over those decades as he continues to change...
He has produced more than 100 webinars on the topic of change. You can find the library of his webinars here...
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Thursday Oct 21, 2021
Thursday Oct 21, 2021
Employee engagement is at all-time lows. Why and what can you do about it?
John Wilson examines the crisis of low employee engagement.
Insights
Every employee has the right to a good leader.
Bad leaders make bad bosses.
Better employee engagement is a competitive advantage.
Who owns the responsibility for employee engagement. (Hint, it's not HR.)
What does low engagement cost the organization?
How does low engagement effect mental health?
What is the CEO disease?
John Wilson is the founder and CEO of CEO Global Network.
This is where CEOs go to learn from other successful CEOs.
CEO Global Network is on a mission to significantly improve the success and lives of CEOs and executives, their families and their companies.
Learn more about CEO Global Network by clicking on the logo.
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Thursday Oct 14, 2021
Thursday Oct 14, 2021
How can you leverage panels to spread your message and enhance your image as an expert?
Do you speak as a panel guest or panel moderator? Would you like to deliver a more effective and professional image while providing a message of value to the audience?
Join Kristin Arnold as we examine:
How to prepare for the panel?
How to deliver soundbites?
How to say less while conveying more?
How to generate more panel opportunities?
How to create a more interesting and engaging experience?
Kristin Arnold is a professional meeting facilitator and leading authority on moderating panel discussions. She is the author of six books including, "123 Ways to Add Pizzazz to a Panel Discussion"
Learn more about the book here www.PanelPizzazz.com
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Thursday Oct 07, 2021
Thursday Oct 07, 2021
"Your Intended Message is Your Intended Story"
Effective marketing is based on telling powerful stories. You can create powerful stories when based on lessons from history.
Jason Voiovich Is a marketer and story teller who studies the lessons of history.
Insights from this conversation
History doesn't repeat itself but it does rhyme.
Gain a competitive story telling edge from history lessons
Stories build on minimal facts - then additional facts are added to fill in the gaps
Why did each of the four participants in the War of 1812 tell a different story?
The story contains a hero, villain and conflict
Abraham Lincoln was an excellent story teller and joke teller
Over 25 years, Jason Voiovich has launched hundreds of new products. His success as a marketer is based on his power of observation of people and history. He studied the presidents of the United States from the perspective as Marketer in Chief and published his findings in his book, Marketer In Chief.
You can find his book at all the usual book distributers and learn more at this website
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Thursday Sep 30, 2021
Thursday Sep 30, 2021
Enhance your Business Message with story telling
How might you use stories more easily and effectively in you business messages. That might be in a team meeting, a sales presentation, or a leadership presentation.
Mark Brown is the 1995 Toastmasters World Champion of Public Speaking
He conveyed powerful stories in that presentation. He continues to help speakers, presenters and leaders deliver more effective messages through the power of story.
Insights from this conversation with Mark Brown
How to find your stories? Look at the photos on your phone.
What amazed you? What amused you? What moved you?
Authenticity plus Vulnerability = Credibility
The common connects
Stories mirror our lives
Stories add meaning to your corporate message
Look for the humanity behind the numbers
Stories convert data into three dimensional meaning
Mark Brown offers speech and presentation coaching for leaders. Learn more about his coaching programs here:
https://markbrownspeaks.com/executive-coaching/
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Thursday Sep 23, 2021
Thursday Sep 23, 2021
Marketing can be ethical.
Lisa Barry explores the use of Mission Led Content.
When you market with honesty, transparency and integrity - you attract your ideal customers that reflect your values. They are easier to serve and you feel better about helping them.
There's no need to SPAM, lie or be manipulative to attract business. Produce marketing messages that reveal your values to attract the right business.
Before you write your marketing copy, start by getting into the right mindset. one that focuses on your mission and sees the ripple effect.
What is the ripple effect? Listen in to hear how your actions create ripples across the market and community.
Lisa Barry helps small business owners create effective marketing content that reflects honest, transparency and integrity.
Learn more about the online program that offers support for your ongoing marketing needs at
https://www.lisabarryonline.com/mlc365/
Try it for the first month. It's free. Then decide to continue for a monthly fee.
If you ever needed a boost when writing your marketing content, this program will do that for you - every month.
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