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Are you clear on your intended message? Are you aware of the possible unintended message? What’s the gap and why the gap? If your listener, audience or target market didn’t get your message as intended, who needs to change? Business communication can be highly exnihilating when it succeeds. It can also be deeply frustrating when it fails. In this podcast you will hear stories of success and stories of woe when it comes to communication. You can learn from the success and mistakes of others to improve your success as a business communicator. Imagine the difference when your intended message gets delivered and received more often.
Episodes
Thursday May 13, 2021
Thursday May 13, 2021
The 7 Essential Stories that Charismatic Leaders Tell
Kurian Tharakan offers insights from his book. Before we examine the 7 stories, we first visited the 7 Pillars of Culture because the stories are determined by the culture.
What are the 7 Pillars of Culture and why are they significant for an organization and the resulting stories? Listen in to learn those answers.
What are the connections between religion, stories and marketing?
What are the 7 essential stories that leaders and marketers need to appreciate and repeat?
How do stories effect your sales and marketing efforts and results?
Why is one of the key stories about your customer? How must your story portray the relationship between you and your customer?
What is the damage to your product offering when you don't tell a powerful story?
Be sure to listen and act quickly on the special free offer of his book.
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Kurian Mathew Tharakan is the founder of the sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors and a 27-year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors.
Mr. Tharakan is also the author of the Amazon Bestseller, “The 7 Essential Stories Charismatic Leaders Tell,” which details how anyone can move people and mountains with the power of story.
Click to get your copy from Amazon
Learn more about Kurian Tharakan and his marketing services at the website https://strategypeak.com/
Connect with him on Linkedin https://www.linkedin.com/in/kuriantharakan/
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Facts about George Torok
He hosted the radio show, Business in Motion for 19 years, interviewing over 500 guests.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.instagram.com/georgetorok/
https://www.youtube.com/user/presentationskills1
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