Are you clear on your intended message? Are you aware of the possible unintended message? What’s the gap and why the gap? If your listener, audience or target market didn’t get your message as intended, who needs to change? Business communication can be highly exnihilating when it succeeds. It can also be deeply frustrating when it fails. In this podcast you will hear stories of success and stories of woe when it comes to communication. You can learn from the success and mistakes of others to improve your success as a business communicator. Imagine the difference when your intended message gets delivered and received more often.
Friday Feb 03, 2023
Write Your Book: Michael Levin
Friday Feb 03, 2023
Friday Feb 03, 2023
You can publish your book with a ghost writer
How do you know if it's time to publish your book?
Episode 132 (Michael is based in New Jersey)
In this conversation with Michael Levin we explore:
- Recognizing if you are at the right point to publish your book
- Why a book is an interim report and not a final report
- Your message must be of value to your readers
- How your book can shift the narrative
- Why a thought leader must publish their book
- The 90-minute book plan
- The benefit of independent publishing
About Michael Levin:
Michael is a New York Times bestselling author and is the most prolific and experienced business ghostwriter in the US publishing industry.
He has written more than 20 legitimate national bestsellers and multiple number bestselling books for his clients.
To explore working with Michael to write your book, you can call him at
Learn more at his website: https://www.michaellevinwrites.com/
Excerpts from this conversation with Michael Levin:
Books are magic
The first chapter is about the readers' problems
Writing a book for yourself is one skill. But then the other skill is writing it as a ghostwriter. Putting someone else's ideas into words. What mental shift do you need to make when you go into ghostwriter mode?
Yeah, that's a great question. George, I met Amy Tan, I actually shot pool with Amy Tan, it's a long story. And she she wrote the kitchen, God's wife and the Joy Luck Club and a lot of other best selling really important books.
She says that whenever she was getting into a different character, she would look at her shoes. And just imagine she was physically in the shoes of the other character.
I don't really look at my shoes. But I do think a lot about what's this person's worldview? How do they grow up? What did they see that I haven't seen? How do they express themselves?
And I'll study the transcript of the call because that's going to give me clues as to their syntax, and how and then their word choice, their mode of expression. Do they like short sentences? Do they go on as I am now.
And you put that all together? And it's sort of a mimicry skill combined with the ability to write writing someone else's voice and put material together, you put that all together and and you can generally find your way into somebody's voice. I mean, I've been doing this long enough.
So I've been doing this for 30 years. So you know, this is what I do.
Yeah, so I'm hearing there, that one possible sign or signal that you might be ready to write a book is when you're going through a major change in your own growth, own development?
Yeah, that's true. That one of the times to write a book is when you're about to make a great leap forward in your career and you want the world to understand who you are, as opposed to seeing the world seeing you as who you've been.
And then at the same time, there are other folks who are most of the most of the people I work with, as I said, they're already successful.
And they just simply they want more, you know, they want more clients. They want more assets under management. They, they want more fame, they want their brand to be out there in a bigger way.
They want it to be easier to acquire new clients, they don't want to have to, you know, get out there and speak or hustle or do all that they want the book to do the work for them. And that's what books do.
Books are magic. I always say that, when you do a book magic happens, you cannot predict from which direction the magical calm or what it will look like. But time after time after time, the results for the clients are indeed magical
Your host is George Torok
George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
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