How can you get in the news with a good news story?
How do you catch the attention of the media and how do you show up?
Malika Dudley has studied the science of communication and is a TV reporter.
Episode 102 (Malika is based in Hawaii)
In this conversation with Malika Dudley we explore:
- How to get your good news story noticed by the media
- How to make your offer irresistible
- How to communicate with the media
- Why one "No" doesn't really mean "No"
- How to build ongoing positive relationships with the media
- How to talk on television in studio or on Zoom
About Malika Dudley:
Malika is a TV reporter based in Hawaii.
She is a multi-award winning journalist with 2 Emmy nominations, a Murrow and multiple SPJ (Society for Professional Journalists) awards.
She is host of The Communification Podcast - a podcast that will help you unlock your communication potential and feel less alone in your communication struggles.
Visit the podcast here or click image below
This is Malika's second appearance on Your Intended Message. You can listen to her first appearance in episode 82.
Here's an example of a good news story done well. Malika interviews community volunteer, Kaimana Brummel, talking about "Kaukau 4 Keiki" a food share program for children when they are not in school.
Notice how well Kaimana conveys her message.
Excerpts from this conversation with Malika Dudley
Probably the newscast that you're going to identify and try to get on would be the morning show, instead of the evening show. Morning shows are longer. Number one, they are more fluid. And they allow for that good news to kind of work its way into the forecast. Every newscast wants to also have good news.
If you're trying to get into an evening newscast, you're trying to get in the kicker, probably. So that's the last little tidbit that gets shown right before they say goodbye.
And usually it's something light and fun to kind of wrap up the show and not leave people with that bad taste in their mouth of the everything is doom and gloom.
It's the universe, the kids from the University of Hawaii, that won in Las Vegas with their driverless remote control car.
So it's something that is intriguing, but not necessarily a new story, but can be fun. Oh, that's cool. You kind of want to be in that category of, Oh, that's cool.
If you're going for the evening newscasts, it would be something small like that. So there are several different things that you can do. One thing is make it easy for us.
How do you make it easy for the reporter or the producer or the anchor to have you on the show? One way is to offer up your party's as something that you can link this to current events. So what's going on right now?
And how can you help someone to solve that problem? And this is something that you've thought about a lot. All business leaders do. So you probably already know the answer to that question.
So let's say that you're a Life Consultant, and it happens to be January. Send out your press release and explain the things that you would be able to say on the air.
Now keep in mind that you're probably going to get, at most three minutes of time. So a three minute interview.
So you don't want to overwhelm the press release with all the things, you know, you want to give them bullet points.
So get good at writing press releases. Here's a paragraph about what I do. Here's what I can tell you on the newscast. Bullet points. Here is a little bit about me and my background, and, and then provide assets.
Media assets, like video, headshots, just whatever you think they might be able to use on the newscast, we definitely need visuals.
If you're talking about, so let's let's go with that life coach analogy. Here are the five things that you can do to have a great year this year.
And you have B roll of one of your coaching clients exercising, right, and that's number one is exercise. So you send them a 15 second clip of you know, someone exercising, sure, we could go through our files and find the B roll video of exercise.
So if you can get your friends to email the news at whatever the news station email is because that email goes to everybody in the news organization, if you can get your people to email in and say, hey, wow, thank you so much for that segment by data data that this morning, I learned data data data, I would so love to see more of that.
It doesn't go on deaf ears. I mean, I can't tell you, if you guys didn't listen to the last podcast that we did, that I did with George, where we talked about 20% of the people love you 20% of the people hate you. And then the ones in the middle are indifferent.
The indifferent ones never email the news. The haters do. And the lovers Oh, I wish they did more.
And so when we get one of those emails, the news director legit will send that out to everyone and say, Look, guys, we did such a great job. And just know that when you're doing your job, people like Eddie, appreciate it.
And so I can't tell you how much that could actually influence whether or not you as this expert.
Hopefully you're really good at what you're doing. Right and you are good on camera and it's something that definitely helps right I mean, if you if this is in your wheelhouse and you can talk in sound bites, you've got a really great pitch. I don't see why they wouldn't say yes to something like that. And when you have your peeps your squad, you know emailing in to say hey, that was great.
That could help so get your your friends your fans to to vouch for you. Because because the media notices when people right, the media probably gets enough nasty messages and not enough encouraging messages.
When they do get encouraging messages, hey, we're doing something good. Maybe we should do more of that. Yeah, and don't overwhelm them though, right? I mean, you don't want to ask, like don't put it on social media, and then they get 50 emails.
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George