Your Intended Message

Find Your Authentic Voice: Susan Murphy

September 15, 2022

Connect with Listeners with Your True Voice

How can you uncover and leverage your authentic voice

Episode 112 {Susan is based in North Carolina)

In this conversation with Susan Murphy, we explore:

  • Why is your authentic voice critical to your success?
  • What mental and physical exercises can you use to uncover that voice?
  • The three simple techniques to improve your voice today
  • What can you learn from the voices of Darth Vader and Jar Jar Binks?
  • How to connect with the audience when telling the story
  • Recognizing that the presentation is part of a process
  • What grade level so you speak from?

About Susan Murphy:

Susan has been in the broadcast industry for more than 40 years and she is always open to reinvention. Voice coaching is the most rewarding job she has ever had.

Her primary clients are in the broadcast industry and she can you improve your voice to deliver a more powerful and intentional message.

Visit her website to learn more and arrange an initial consultation at

Connect with Susan on Linkedin


Excerpts from this conversation with Susan Murphy:


I work with reporters and anchors at TV stations around the country. And the primary thing I work with is finding helping them to find their authentic voices.

They all have them. It's just that women in particular, don't tend to use them. Which I think goes back to their childhood where that breathy girlish Barbie doll voice probably served a need back then got them the attention they wanted or needed, allowed them to navigate, perhaps a sort of dysfunctional home life or whatever.

But it doesn't serve them well getting into adulthood. So what I do is, I don't teach anything that they don't already have, you know, in their bodies, I just help them discover it, I just uncover their authentic voices.

So once you do that, already, you have started with a rising a blossoming confidence.

And that's what a lot of reporters lack too. But that's mostly because of their age.

So the authenticity piece starts and then I move into some writing with them, because they all go out on different stories every day, or they're looking at anchor copy different every day. Are you making an intentional connection to this story?

And they look, and you wouldn't do a story with a grieving mother the same way you would do a St. Patrick's Day parade, which you Okay, everybody gets that.

But there's more to it than that. So making that intentional connection, not only with the story, but how about with the people you work for?

Oh, and that's not your bosses, the people you work for is the audience. If you can't make an intentional connection to what you're talking about, or to what you're delivering, I try never to say reading because there's a difference.


Write your script, like a fifth grader, how old are you in fifth grade, you're 10. Deliver it, like a college professor.



Short sentences are a reporter's best friend. You can do so much more with the tone of your voice in a short sentence, then you can do in a long one, because in a long one, you're just trying to get from A to Z.



If you keep the sentences short, if you make sure you take those pauses between the sentences, tone happens, you almost don't have to manufacture it, because those words will automatically trigger tone.

And when you're not worried about tripping over the next word, or the next thought. It's amazing how authentic that delivery can be.



If you were going to rephrase all of that, say for a group of seventh graders, is there a way you could explain it to maybe seventh graders that might be better for my audience?

Oh, okay. And then hopefully, they'll be able to explain it in a way that helps the seventh graders but then it allows you to write it better.


Scientists who explained complex ideas in simple sentences include:

Albert Einstein

Carl Sagan

Neil deGrasse Tyson


Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.


Your host is George Torok

George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.


Connect with George


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