Inner Theme, Brand Moniker & Core Message
What are the differences and relationships amongst them?
Fredrik Haren is The Creativity Explorer. He's on a journey to explore creativity around the world from diverse perspectives and experiences.
Episode 97 (Fredrik was living in Singapore and moving back to Sweden)
In this conversation we explore:
- Why it's important to discover your inner theme
- How the right brand moniker distinguishes you from the competition
- The danger of being labeled an expert
- Why you need to start your presentation from the position of the audience
- How message and mission are connected
- A place to inspire your creativity
About Fredrik Haren"
Fredrik is known as The Creativity Explorer. He has interviewed thousands of people in 70 countries on six continents about their creative process.
His book, The Idea Book, was included in "The 100 Best Business Books of All Time".
Fredrik owns three islands. One of them, known as "Ideas Island" (www.IdeasIsland.com) he never stays on. Instead he lends the island out, for free, to creative people from around the world who want to spend a week to work on a creative project.
Fredrik helps people find their Inner Theme to help them get clarity on their purpose and true message. It's an intense one hour, on-off, session.
To learn more about the Clarity session contact Fredrik at firstname.lastname@example.org
Or connect on Linkedin https://www.linkedin.com/in/fredrikharen/
Visit his website at www.FredrikHaren.com
His Inner Theme: Humanity to the power of ideas
His Brand Moniker: The Creativity Explorer
His Core Message: Helping humanity create its potential
Excerpts from this conversation with Fredrik Haren
The topic is creativity, my inner theme is humanity to the power of ideas. So what that means is I believe in the potential of humanity, and I believe in the power of human creativity, so the humanity to the power of ideas, that's my inner theme.
Moniker is like a nickname, but it's based on the character of a person.
So a brand moniker is basically a description of your character as a speaker, based on what you speak on. My brand moniker is the Creativity Explorer.
And there are many, many creativity speakers, but there's only one Creativity Explorer. And to explore means to venture into unknown territory in order to learn more about it.
Instead of being a creativity expert, which 1000s of people are an expert kind of implies that you know, everything about a topic, and explore it knows nothing about the topic, but he's desperate, very, very keen and curious to find out as much as he can.
So I explore human creativity, I'd much rather be the creativity explorer than the creativity expert. And that makes me do those very unusual interviews with going to Mongolia and interviewing the nomads, or paper artists in Bangkok are those kind of people that I interview to truly understand human creativity, regardless of industry, country culture, or whatever.
If there's one thousand Creativity speakers, there's only one Creativity explorer.
So the brand moniker this makes me stand out against all the other people who have similar topics to speak on.
And the inner theme is that resonating the resonance to that message that only that only I can, that only I can deliver the only that only I can deliver, but that everyone needs to hear, which is that everyone should be more everyone should be more creative.
And everyone should learn from everyone around the world to pick up the best ideas regardless where they might be.
Start where the audience mentally is. Where, what's their understanding of the topic you're going to speak on, and you have to start there and then you can bring them all the way to where you are, if you're skilled enough, or rhetorically strong enough or or if sometimes you might not.
I would argue it's always possible as long as you start where they are.
There's the one of my classical rhetorical trick. Formula is the four piece of material whereas its position problem possibility proposal.
And the first one is the most important position means where are we now? And it's and you just basically describe where what the world looks like in words that makes an audience say, Yes, this is true.
This is where we are right now, then comes the problem. And most people start with a problem right away. If you start with a problem right away, and people haven't agree that that is the problem, then that you have lost them.
So you start with where we are, then you say the problem, then you paint the picture. Imagine if we don't have this picture if we don't have this problem anymore. And therefore, then comes the proposal. What do we need to do now?
Very simple rhetorical trick to deliver any speech.
America used to be great, but now we have lost our position that was, the problem is we're not the superpower. We're not a great country that we used to be. We are getting getting immigrants are coming in and they're raping our women.
Therefore, I suggest, but imagine if you live in a country that was as safe and innovative as we used to be good old days. Therefore, I propose to build we build a wall against Mexico.
Classic, very simple rhetoric.
For example, I love the name of your podcast. And you know, message, the word. In the terminology, I'm very much into words, the meaning of words at the ethnology of message is actually the same as meaning of the word mission.
So a message is a mission. Message and mission is the same word. I mean, if you go far back in history. So a message you could say is you on a mission>
That's how I interpret it. If it's done right. Then when you communicate your words are on a mission to communicate that your inner thoughts and, and convey convictions.
And I'm I'm curious, and I know we don't have time to do it right now, Frederick. But if you were to go deeper on me, and and you write the word message, the word message does resonate strongly with me it it didn't just wasn't by accident, I played with several themes and the word I kept coming back to the word message.
I wouldn't start with message.
I would start with intended.
Why did you choose intended? That would be my that would be my first question. If I was gonna go deeper on this podcast, like why did you choose to do a podcast on this?
Because that is that is a very good word. You words that are unusual that people use are usually much more, there's much more value, there's more gold there than use the words that everyone uses. Why did you pick intended?
Because in my mind, when we communicate, we send intended messages, and we send unintended messages. And often the unintended gets in the way, and that and people are blind to their unintended message.
Well, that's not what I said, Well, that's the way you said it. That's what I heard. And certainly, I've learned from my own mistakes there, too. I've said something and it's up that didn't come out right. Now what was in here, it's not what I really meant to say, to say, but it came out wrong. And so yeah, so that's my challenge.
I suppose that's my mission, to help people deliver their intended message more successfully.
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George