How to Get More Business from Linkedin
Linkedin is NOT intuitive
Daniel Alfon offers thoughtful advice about how to wisely using Linkedin to achieve your career or business goals. He points out several common misunderstandings that lead to costly mistakes.
Episode 90 (Daniel Alfon is based in Israel near Tel Aviv)
In this conversation we explore:
- Recognizing the common misconceptions about Linkedin
- A smart approach to setting up your Linkedin profile
- The critical self-reflection you need to examine before you do anything
- Why more connections might not be valuable to you
- How to make the tool work for you instead of falling victim to the tool
- The advantage in making the most of your banner
- How Google is supporting your Linkedin profile
About Daniel Alfon
Daniel helps business owners leverage Linkedin to get more leads to grow the business.
Daniel joined Linkedin in Feb 2004. He takes a strategic approach with this online tool. He makes the tool work for him and his clients instead of getting seduced by the shinny object.
You can start improving your Linkedin profile by writing a headline that grabs your target audience. Get a free copy of the cheat sheet here.
Or visit the site www.DanielAlfon.com
Excerpts from this conversation with Daniel Alfon
Exposure is overrated on LinkedIn. Think of your own profile as a website and not as a CV.
You're absolutely right, it boils down to your intended message. What should be your intended message?
And in three quick steps, Who's your ideal reader? Exactly?
Like you said, the second step question is, what would you like those people? What action would you like those people to perform after they visit your profile?
And the third, are you providing them with the information in the right order for their brain to process it and say, hey, I want to reach out to that person.
I was listening to an episode we had with Diana Booher (Episode 48), the executive presence coach.
You divided it in, you divided it into four buckets, if I remember correctly. The first was the first impression and how we speak as the leader, and how you handle questions. And lastly, about your personality.
We may transform those four buckets to LinkedIn quite easily.
The first impression is what we see when you we visit your profile or when we see you as one of the search results. So it's really the banner and the headline, that that in two seconds, that's what most people see. And then it's the term you use.
And the way you make people understand they need to scroll and discover a little more about you. And the way you handle questions would be the way you interact on LinkedIn. Whether you share whether you comment, whether you like or ask questions on LinkedIn, and your personality should reflect your real life personality.
You shouldn't create a personality for LinkedIn. LinkedIn is here to serve you as a business leader, and not the other way around.
Yes, the banner is a great place to to highlight or to showcase your thought leadership.
And one of the things we need to remember is that whenever someone Google's our name, then our LinkedIn profile will be one of the very top results.
When I Googled George Torok. It's the third results. Even though you published books, and you were on a lot of other platforms, LinkedIn is rated very highly on your on Google.
Now Now that's interesting, Daniel, because that's, and I've noticed that too, but I didn't put much thought into that. And it's probably something that a lot of people don't think about that. LinkedIn, your LinkedIn profile is, comes up high in the Google search.
That's absolutely right. And it doesn't matter for the sake of our conversation that maybe the business leader has not visited their LinkedIn profile or hasn't logged in for two years. It doesn't matter. It's not about us. It's about them. It's about our audience.
Daniel, you have I think around 1200 contacts on LinkedIn. My first impression was when I looked Oh, this guy's a LinkedIn expert doesn't have a lot of contacts.
That was my first first impression. Those contacts I'm guessing you selected each one specifically, and your criteria Are you for picking for connecting with them? What's your criteria?
You're absolutely right. And it's a great question, I have actually less than that. Some of them are followers who have less than 1000, real life connections if you'd like.
And for me, connection, or hitting accept is the end of a process. So if we had a meaningful conversation, then I would either accept the invitation or send one.
But if I'm asking myself, well, that person went asking, in two years time will remember anything from our conversation. And it naturally happens, you know, pre COVID.
If we work together, side by side, for some time, we had some mutual relationship that lasted who was significant enough? And instead of just saying, Wow, I'm, I'm hot and popular have 5k. Just ask yourself, are you translating those connections into business? Are you managing to transform those contacts into revenues?
And instead of chasing LinkedIn metrics, Chase real life metrics, revenues, orders, meetings, inquiries, because that's how a build is how businesses are built.
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George