Your Intended Message

Control your mind and emotions: Brad Yates

March 17, 2022

What is EFT? Emotional Freedom Techniques. How might it help you?

You don't need to fear being trapped by your emotions. You can exert control.

Brad Yates walks us through understanding and using EFT, (also known as tapping) to relieve stress, build confidence and manage our personal energy.

Episode 86 (Brad is from California)

In this conversation with Brad Yates we explore:

  • How not to feel trapped by our emotions
  • How to build a better understanding and control of our emotions
  • What is tapping, (EFT) and how might you start using it for your benefit?
  • How does tapping leverage our understanding of acupuncture?
  • How might tapping encourage positive self talk?
  • What is the science that supports Emotional Freedom Techniques?
  • What is the connection with self hypnosis, rhythm and sensory feedback?
  • How might you start tapping with Brad? (no obligation and no charge)

Who is Brad Yates and what has he done?

Brad Yates is known internationally for his creative and often humorous use of Emotional Freedom Techniques (EFT).

He has also been a presenter at a number of events, including Jack Canfield's Breakthrough to Success, has done teleseminars with “The Secret” stars Bob Doyle and Dr. Joe Vitale, and has been heard internationally on a number of internet radio talk shows. 

There are over 1,000 videos on his YouTube, that have been viewed over 36 million times. 

Invited by Jack Canfield to speak at his Breakthrough to Success event. Featured speaker on all 14 Tapping World Summits  Graduate of Ringling Bros. and Barnum and Bailey Clown College. 

Visit his website


Excerpts from this conversation with Brad Yates


It helps us control our mind and our emotions. Because so often those run away and we feel like we're at the mercy of our emotions. And that's why we have EFT, which is short for Emotional Freedom Techniques.

It's a simple mind body technique for giving us more freedom in terms of our emotions, rather than being trapped by the discomfort of fear, anger, sadness, and these all these natural emotions, but that sometimes we get sucked into and really limits the quality of our lives.

Now, that's curious. If I'm hearing that, right, you're saying that we can become captive, or a slave to our emotions and and perhaps we need to be a little bit more free from some of the emotions. It's not that we make the emotions go away, we just need to be in better control.



Brad, so the tapping is tapping with your finger on parts of your body. And you were just tapping on your, your face there in two or three places. And, and it was it's about one tap a second, roughly.

And while you're talking so I'm curious, is it the tapping that on the spot? Or is it is it a way of self hypnotism?

There are, there are similarities. I started out as hypnotherapist before getting into this. You know, after being a clown, and, and an actor, I'm not a doctor, but I played one on TV.

But there are there have been studies done to show that the tapping is an active part of the process.

So and you can actually tap without saying any words and you will calm down, it will down regulate your stress, even without the words now adding in the words and particular using affirmations using hypnotic language using cognitive behavioural therapy.

There's different ways of using wording, even NLP that can then help that process.

So you're getting the benefits of the the physical downregulation of stress with the tapping along with the mindset training at the same time is is then the the chief result of the tapping a reduction in stress.

Yes, that's the most the most obvious one. And so when you look at when you consider that most if not all of the issues that trouble us, both physically and emotionally, are either caused by or worsened by stress, then you'll see why a stress relief tool like this can be so helpful in so many different areas of life, including our physical well being our emotional well being and even our behaviour and our attempts to be more successful.

Because we then have that freedom to do things that we were afraid to do before. Alright, so let's, let's take a look at and how this works.

And here I am listening and looking at you and I'm thinking okay, my first thought is just sounds a little weird. And in so how do we get past that obstacle? How do we get past that brand?

Yeah, absolutely. George and I totally understand anyone who's there at that. I have introduced this to a lot of people and and sometimes people will be almost violent in their reactions.

Like this is the stupidest thing. I'll get comments on YouTube from people you know, saying things like that.

And then I'll often get comments from people later saying, I thought this was so stupid and now I am so grateful that I have this process. So there is that that resistance.

And as mentioned, I went to clown college. So when I learned this, this was not the strangest thing I've ever done, so I had an easier time.

But for the rest of you who didn't have the advantage of going to clown College, again, there's a lot of this growing body of scientific evidence validating it.

We have people from all walks of life using it, you there, there's video of Olympic athletes using it before their performance. I've worked with Olympic athletes worked with lawyers, doctors, award winning actors. So lots of people are using this.

So it's not just a lunatic fringe that's using a lot of people that you look up to people that you know, are you this is their secret weapon for feeling better, doing better and living better.

And again, a lot of people just say, look at acupuncture and say, oh, yeah, no, I understand acupuncture. That doesn't look weird. It's just the same thing without the needles. So for a lot of people, it should be, oh, it's acupuncture, but without having to use needles. 


Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.


Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.


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