Your Intended Message
How to Deliver TED Talk Presentation: Devin Marks

How to Deliver TED Talk Presentation: Devin Marks

February 24, 2022

Let's deconstruct TED Talks to discover whey they were so popular

Devin Marks, the TED Talk Whisperer, reveals his findings and lessons from the success of TED Talks

Episode 83

Be sure to add your review on Apple podcasts


Topics and ideas we discuss:

  • History lesson from Billy Graham
  • Finding your story from your history to support the big idea
  • Why you need a Sherpa to Climb Mount Everest
  • How did the story raise $200 M for a start-up?
  • Presenting stronger online
  • How the big idea is underpinned with three key points
  • How to use the Athenian temple model to frame your presentation

A clearly focused message, a story wrapped message and an action inspiring message

Devin Marks has trained hundreds of speakers to deliver TED, TEDX and TED-style talks. 

Get your copy of Top 3 Secrets for Connecting with Online Viewers.

Click the link or visit



Excerpts from this conversation with Devin Marks


When you're working with potential Ted, or TEDx speakers, or Ted type talks, where do you start with them?



Always with their story. One of my favourite questions is what brought you to this invitation to deliver a talk?

Just walk me through the career path, the life path, the relationship path that led to today? What I it's always fun, especially when I'm working with engineers who always preface that with I don't have any stories.

There's a rich seedbed of story in the career, the relational and the life path, and it probably is connected. That's what the rearview mirror is for, to what they're doing today.

The big idea they're called to share. And then from there, we typically begin to ask, what is that big idea?

And can we mill it down and begin refining it through a six step process? I call that the idea mill.

Focusing on that first principle.

There's probably about 400 words and about a three and a half minute discourse. And it's unwieldy and misshapen. And it's sometimes their pre idea, and they've got six of these floating around, we want to hone in on that one over time.

And then begin tweaking, refining, balancing it, tightening it concentrating it, we want it to be tweet length, or shorter, memorable, illiterate, etc.



I've been told that most people take too long setting up the story.



So true, too much detail too much this that the other just enough, we need just enough. I liken a TED Talk to climbing Mount Everest.

And I'm not going to ask you to do that on your own. I'm a Sherpa. I'm a servant to your ambition.

And so I'll lead you up Mount Everest, we've been up and down many, many, many times. I know where the gravel crumbles, I know where the wind is bad and the sun is too hot and waters good or bad.

We can go a number of ways. But trust me in this path. Well, I mean, they're grappling hooks, we need to toss onto the side of that mountain and pull up.

And those are those relatable details. Those are those little two or three is all you need to establish credibility and ideally share something of your story that's relatable, and that the audience can import into their own story and future.

Right. I've done that before. Oh, I want to go with you on this journey.



What mistakes do you see business leaders committing in their style or delivery, when they come to you that you need to cleanse out of their system.



Too often they're accustomed to being the sage on stage, the authority figure that no one tells them, they're doing anything wrong.

And so that that certainty that they got it is a confidence but also it hobbles them in the delivery that is a TED talk.

Because a TED talk or a TED level delivery in any context, involves a great deal of rehearsing a great deal of coaching and a great deal of feedback from general audience members.

And that feedback loop improves the delivery every time. And that, that takes a little bit of courage to let go of control.


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Improve Your Virtual Presence with Lessons from a TV Newscaster: Malika Dudley

Improve Your Virtual Presence with Lessons from a TV Newscaster: Malika Dudley

February 16, 2022

Want to get better on Zoom? Study the TV newscasters. They know how to speak to the camera.

Malika Dudley reveals tips and mistakes from her experience as a TV weather reporter and interviewer.

Episode 82


Ideas and topics we explore:

  • Similarities between speaking on Zoom and on TV
  • Handling anxiety when speaking - live or virtual
  • Why it's important to appear to make eye contact
  • Preparing for on camera interviews
  • Reminder that you can't please everyone
  • How to leverage your video recordings

Malika Dudley is an award winning TV journalist. She is a former Miss Hawaii. She studied Communicology, (the scientific study of human communication).

She hosts The Communification Podcast




Excerpts from this conversation with Malika Dudley

One of my biggest tips would be to look at the lens of the camera instead of the face, because then you will be connecting with your audience more.

So you need to sacrifice a little bit yourself. Because for you, it's nice to have that connection and look at the faces that you're looking at. But my recommendation would be to at least go back and forth, if you can.



Oh, absolutely. I think everyone can relate to that, right. And what's awful about zoom, is that a lot people are not good audience members.

So maybe one thing for our audience members is that when you are attending a zoom, make sure that you're doing the same things that you would do in person.

you don't want to look bored, or maybe you're someone could be reacting to some, they're looking at their phone, and they get some kind of a whatever on their phone.

And so they have this weird look on their face, you would never know because you're you have no idea what's happening in their room.

So it's very different than in person where I can tell when someone's checked out, and they're looking at their phone, maybe they're reacting to their phone, or if I have everyone's engagement, and so as an audience member, it's really important to nod your head and smile, use those facial expressions to really give encouragement to your speaker.

And then yes, as the speaker, you, you kind of have to take it all with a grain of salt. And in fact, when I do speeches that are online, or if I have a presentation, I actually will put my notes up on top like in my screen, so I won't be able to actually see faces.

And, my dad always told me that you need to practice until it looks like you never practice today and in your in your life.




Did a word search online. And this was a word in the urban dictionary. And so they combined communication with beautification. So it's the beautification of your communication.

But also the more I searched online, I found that some people use this word communification to describe the unification of community. And both of those things are the goals and the vision for my podcast.

And when you listen to the podcast, not only will it help you to unlock your communication potential by teaching you these tangible research, base communication, strategies for navigating through things like apologizing, you know, when someone lies to you, or if you are being deceptive.

My first season is about communication and technology. So a lot of things like cyber bullying and phubbing, which is phone snubbing. So, you know, it's, it's just a place for us to learn and grow.

And then the opposite side of it is I think people need to feel like they are not alone. They want to know that when they're struggling, and we all feel this way.

We just think, oh, my gosh, I'm the I'm the only one I'm the failure. I'm the one that just sucks at this. But no, you are not alone. So many people struggle with the same issues.

I have a guest on usually, it's a celebrity, like my first episode was with the bucket list family, who has two and a half million followers on Instagram and all over, all over the internet. They're, they're very, very popular. And we talked about how social media, you know, impacts their communication.

And so it's really great to kind of hear from these people that live this day in and day out, when you see that they struggle. I mean, this woman who has millions of followers, is feeling depressed and judged and needs to take a break, then I think that makes us normal people feel so much better.

When we go, oh, wow, I feel the same way. But I thought I was all alone. And look at this girl who is liked by millions of people and still feels the very same exact way.

Because guess what? We're all human.


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Lessons from Sports to Apply to Workplace Teams: Diana Cutaia

Lessons from Sports to Apply to Workplace Teams: Diana Cutaia

February 10, 2022

What can we learn about communication and team building from playing and coaching sports teams?

Don't throw the ball the way you want to. Throw the ball the way they can catch it. The same rule applies to communication.

Episode 81

Former basketball coach, Diana Cutaia, offers inspiration and practical advice on how to build stronger teams.


Concepts and ideas that we explore:

  • How to reframe and address a behavior problem
  • Reminder about the lure of anger when communicating
  • Focus on process not the outcome, because process determines results
  • Celebrate other's results
  • Beware of the weakest link and the danger of tolerance
  • Why might the team resist change, again?
  • The role of the coach in supporting the team It's more than a pep talk

Diana Cutaia is founder of Coaching Peace Consulting. They help organizations boost workplace efficiency by building stronger teams and nurturing a healthy environment.

Coaching Peace provides virtual programs and multiday retreats. 

Diana Cutaia is based in Oregon, USA.

Learn more at


Excerpts from this conversation with Diana Cutaia:



Yeah, I think you hit on a good point there. George, I think one of the things to begin to think about when we think about behaviour, whether that's behaviour of a child, or adults.

Either way is they are trying to communicate with us and let us know, and there is a reaction. I mean, we always say, you can't change someone else, but you can change the way you interact with them.

And that, thus may change their behaviour. I think it's really important for us to understand if I'm a manager, and I walk into a meeting with one of my employees, and we're doing a performance evaluation, and they come in and they're wildly defensive, before I say anything.

I could get angry as a manager and say, hey, you know, no, we're not gonna, if you're gonna come in here and be defensive.

Or I could try to understand what feels threatening for them in this space, that they need to be defensive. And how have I contributed to that? And how might I approach this differently now that I have some understanding about how they're perceiving what we are doing?

And I think that's really important for us to kind of recognise and understand is that, you know, that connection and that communication becomes really important.



Lessons from sports teams?


Oh, gosh, there's so many, I think, the first of which is team, right, and how we kind of operate as a team.

And I think one thing that we learned in sport that I wish we could really translate, there's some businesses that do this really well, some companies that we've worked with, that we have been so impressed with how they do this is oftentimes we think about empathy, only in the context of sadness or tragedy, like when something bad happens, how are we empathising with someone?

How are we being in that space with them? And I think one of the things that we learn in sport is empathy, is also about connecting with someone else's joy.

So when you know your teammate hits a last second shot, and scores that basket, whether you win or lose, you think this is amazing, this is the best thing that ever happened. And there's this unbelievable amount of joy over their success.

When I coached, I would always say, if the other team makes a great basket, there are times I'll cheer him on, as a basketball coac., I'll cheer him on if you did something.

I'm not going to not recognise greatness and good things that happen. I'm going to share you have amazing joy.

How do we do that? In businesses? How do we celebrate each other's successes?

How do we cheer folks on when they need it, and also acknowledge them in those moments and not make it where it's adversarial or competitive in the way that we are using competition as a comparison, not a collaboration?


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How to be an outstanding podcast Guest: Alex Sanfilippo

How to be an outstanding podcast Guest: Alex Sanfilippo

February 3, 2022

Podcasting is an easy way for people to get to know, like and trust you.

Leverage the power of podcasting to build your brand.

Alex Sanfilippo is an entrepreneur who started his first business at the age of 10. He recently launched services to help podcasts guests and hosts to make podcasting simpler and more fulfilling.

Episode 80:

We explore:

  • Addressing the "Why?" of podcast hosting or guesting
  • Why podcasting is a powerful channel to nurture trust and build relationships
  • Five key points to cover when pitching to a podcast host
  • How to sound and feel when on the podcast
  • How to handle awkward moments during the interview
  • How to prepare yourself for your podcast appearance


Alex Sanfilippo founded a provider of services for podcast hosts and guests. -  Automatically Matches Ideal Podcast Hosts And Guests For Interviews

podmatch_logoao8kt.png - Software For Podcasters To Manage The Workflow Of Each New Episode Release


Alex Sanfilippo is based in Florida, USA.


Excerpts from this conversation between Alex Sanfilippo and George Torok



There are listeners who because of their experience, expertise and wisdom are potential guests for podcasts. What what can they do that might help them appear attractive to a host? 

The first thing I would say, and you mentioned pod match, which I'm so thankful that you mentioned that George.

Have a place whether it's pod match or not, where you can have all of your information. So you don't have to put it all in a message is that what you can put that link into a message with here's the 30 things I've done, here's a picture of me, here's this, right, have all those things somewhere.

And I can easily get you and your audience kind of a list of the things that they should have, that's pretty easy to find, I can get you a link for that. Actually, if you just go to

Get Your copy of the free checklist

There's a list of 12 things you can look at, that will help you be able to set up a really nice one sheet.

Again, you don't need to use my services, that's something you can just look at as a free resource. But once you're actually getting to the pitch, and you want to keep it short, so we can have that link where you can send them more details.

But the first thing I always tell people is to lead with value. Lead with value. Leading with value simply means to me to to actually care is to start off so George, like when I when I reached out to you to be on your show. I liked the name of the show. I liked the description. I liked your voice. I was like, Man, that sounds pretty cool.

But that wasn't enough. I could have led with that. I was like, No, I'm gonna listen to an episode. I picked an episode.

As a matter of fact, I want to recommend that episode because it goes well, we're talking about today, because we're not going to get into storytelling today. But as with Graham Brown, and he talked about the three bucks storytelling technique, that's episode 68 of your intended message, go listen to that episode.

Phenomenal. As soon as I listened to that I had the lead with value section done, I had listened to that. I liked it a lot. And I liked it so much I left to review the podcast.

So when I reached out to George I told him, Hey, I left you a review of your podcasts I listened to Episode I got a lot from it, I learned how to tell better stories.

And then once I did that, the next thing I did, so number two, that's lead with value number two, is to make a meaningful request.

A lot of people when they're doing pitching, they don't actually ever make the request. They just kind of leave it open ended. And a lot of podcast hosts or potential clients are it's kind of like, well, what am I supposed to do with this?

Give them a clear action, something they can take. So I actually made a meaningful request. I told George, hey, here's a spot that I think I could add value to your audience, would you be willing and interested to having me on the podcast, and that left it very, that gave him the chance to actually say yes or no to me.

The third thing I'll mention is to offer credibility. And offering credibility simply means that if I know somebody that knows George, I'm going to reference their name and be like, hey, you know, if you want to talk to Tiffany, she's a mutual friend of ours. 

You can reach out to her I was on her podcast, anything to add a little bit of credibility to show that you know what, you have some skin in the game that place or I spoke at this conference last year, I've been on 30 podcasts and last year, anything that's going to help something really short.

And then the next thing I'm going to mention is to to make it easy to say no, this is kind of how I end the thing is I usually make it really easy.

A lot of people, they just don't hear back, you don't hear back from people that you're pitching about your business idea, or that you're pitching to be on their podcast because they don't want to break your heart. If you already did all those nice things.

Now they're feeling like they can't really hurt your feelings. I always say, hey, no pressure at all. I only want to be on your podcast, if you think I can add value the audience. If not, it's probably better that we don't do this.

Leaving open like that. I've heard a lot of no's in my time a lot people have said no, no, thank you, I really appreciate it.

They wouldn't usually respond to other people, which is laid out in limbo forever. I personally like to hear back. And so that's something that's really worked for me.

And the last thing I always like to do is when I kind of have like a signing off tagline is I like to mention they'll share the episode. Because in all honesty, I will I love to share episodes I've been a guest on. And not all guests do that.

So if you do that only if you're willing to like don't lie, if you're willing to share it mention that because that as a host is like oh great, this guest is actually gonna help me promote a little bit, which is a tough thing that we have to deal with on the hosting side of the mic.


Watch the video of this interview here


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Communication Techniques from a Retired Spy: JJ Brun

Communication Techniques from a Retired Spy: JJ Brun

January 27, 2022

Imagine being sent into a war zone with the mission of collecting information and influencing behavior of combatants.

Unlike James Bond, you don't have a license to kill, Nor do you have a fancy car and fancy devices.

You survive and succeed by communicating effectively.

Episode 79

JJ Brun was a "Contact Handler" in a war zone in Bosnia Herzegovina. His official title was Director General Intelligence Strategic Debriefing Officer. He was there to collect information from the people. He survived and succeeded in his role of building a large intelligence network of local people.

Ideas and concepts that we explore:

  • How to mentally prepare when you know you can't shoot your way out
  • The importance of appreciating names and getting them right
  • Why deception is not the best approach
  • Developing your listening and observing skills
  • Key phrases to build trust and encourage open conversation
  • Assessing personal types and adapting your approach

Get your free copy of "The 10 Most Effective Ice-Breaking Feel-Good Questions" by sending an email to

Learn more about JJ Brun and his services at the website

YES, you heard that right, JJ Brun offered to provide a no-charge workshop of up to 60 minutes on "Making Sense of the People Puzzle in Times of Change"

To learn more about that program and to arrange that for your team, contact JJ Brun at

Tell him you heard about this offer on the podcast, Your Intended Message.

His first book, Sell Naked on the Phone, sold over 60,000 copies.



Excerpts from this discussion with JJ Brun


Now a contact handler. Very unique skill set is a person where he or she is sent into a hostile environment where he or she has to cultivate sources within that environment and determine their intentions, or even modify their behaviours if and when required.

Without the use of any Jedi mind tricks. So my claim to fame within the intelligence community is that I was the first one volunteered to be a contact handler.

I was sent over to the UK to be trained to learn the skill sets and then I deployed into Bosnia Herzegovina being the first Canadian trained within this field since the Second World War.



Perfect. I was provided with my identity. Gov stories, funds, everything that I need all the little administrational aspect and I was provided with my weapon.

And that was a shock to me, because I was provided with a pistol two empty magazines that can hold 10 bullets each and 10 bullets, one pistol, two magazines, 10 bullets.

And I'm like, where's the rest of the bullets? As in? I've got two magazines. Should I not have 20 bullets?

To which we had an argument. Either I sign that off and I have to then come when I leave, bring back the pistol, the two magazine and the 10 bullets.

I was in trouble when I said to the gentlemen, what if I use one and I only bring nine bullets? Do I have to bring you the empty casing to prove that I've used one. He responded with if you don't bring me 10 bullets, you're going to get court martial.



JJ, I heard two, two points here that intrigued me. One is that you provided them with a voice. You were simply a conduit to allow them to have a voice. And my question is, why was that important to them? And even more than that, you said you had a network of bad guys. And why would the bad guys want you to convey their message?



Okay, well, the first one is that everybody wants to talk. And there's a saying, I don't know who's the author from this? Or who came up with this, but people don't care how much you know, until they know how much you care.

Right. That's a famous statement, and applies also across across cultures. Over there. There's different ethnicities? Well, back then he was the Serbs and Croats and the Muslims.

And everyone wants to be heard everyone wants to share their story. And you just have to provide them a safe environment where you want to receive their story.

And they want you to document they want you to to know that you're looking to make a difference. Now we were trained, we can't promise anything. You don't fake it, you don't promise the moon, you have to be authentic.

And quite often I would say, I can't promise you anything. Let me go back review what you've just shared with me. And Let's reconnect, when would be a good time for you Tuesday or Wednesday of next week, morning or afternoon, we'll book a meeting from a meeting.

And people, if you come with the sincere interest of sharing the story, right that their life mattered. And I was more of a reporter, in a sense of you're going there, you're looking to build a canal to find a connection with now, in every interaction we have with people either going to compete or complete that interaction.

Right, either going to compete or complete. Now, English is my second language. And when I'm reading the word complete and complete, one has the letter L. And so my brain was goes to well, What's the L factor in order to complete an interaction?

Until you can find a common link, a common luck or common love, no connection. As soon as you can find a common link common, like a common love, you have an opportunity to make that connection.


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Mission Driven CEO. What does that look and feel like? Ethan Martin

Mission Driven CEO. What does that look and feel like? Ethan Martin

January 20, 2022

Mission Driven Leaders have a higher calling, more than profit

Ethan Martin and his team at PFD Group coach high growth, mission driven companies to greater heights

Episode 78

In this conversation we explore:

  • What does it mean to be a mission driven leader?
  • How does that clear vision and mission nurture a strong team?
  • Why might three year goals and plans be more successful?
  • Why it's okay to adjust plans along the way?
  • What does love have to do with it?
  • What can an entrepreneur learn from flying a plane?


Ethan Martin is president of PFD Group. PFD Group focuses on helping high growth companies identify their strategic goals, build high performing teams, and execute their plans, by leveraging their expertise as industry CEOs.

Learn more about PFD Group here


Ethan Martin is Rockefeller Habits and 3HAG certified. He is author of "The Mentorship Engine" 



Ethan Martin is a pilot who also teaches entrepreneurs to fly and make the connection between flying and entrepreneurship.


Excerpts from this conversation with Ethan Martin



What we're seeing with our clients all over the world, George, is the importance of having a higher calling tied to your business. When there's, we call it a BHAG.

This is from Jim Collins and the fantastic research that Jim has done with From Good to Great, and his other books, especially Beyond Entrepreneurship 2.0, which we absolutely love, just so much wisdom in that book.

As leaders, we have a calling, we have an opportunity to truly steward the lives of those people working for us. And what we see when we align our business to a higher calling, some big problem that may take most of our life to solve, if not even beyond our lives.

Iit helps us to attract and retain the best talent. people I think we are realizing from this pandemic, that life is short, and who we choose to spend our time with is critically important.

And so when as leaders, we align ourselves to these higher calling what's really on our heart, what we're really passionate about, it is amazing how that is really key to building a great business that will grow, that will be very profitable, that will really solve everything.

But it all begins with having that kind of powerful mission tied to your company.



So it goes beyond simply being in love what you do. It sounds like there's some direction setting and prioritizing of what exactly you're going to do.



Yeah. It's one of the things we see with all of our clients is it's important to have a vision.

And this is created with a CEO in collaboration with his or her leadership team really important to pick what mountain are we going to climb?

Where do we want to be in about 10 years?  Where we want to be in three years - because three years is this magical timeframe.

George, in terms of communication being so, so clear, we'll oftentimes see in companies we call this mid mountain fog.

Where if the leadership team has this bold vision, but they haven't kind of chunked it into like a three year time frame, that's real. Because in three years, we have 12 quarters, to make all kinds of great investments, and people and product and partnerships, all kinds of things can happen.

But it's also close enough in that it's real. We see a lot of companies struggle with things like a five year wild ass guess, where the CEO, the leadership team, the ambassadors, all know, there's really not a lot tied to it, and then ends up being really stressful, because no one's really sure how to get there, or who they need to get there.

So three years becomes absolutely magical for really focusing leadership teams around where they want to go.


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What can we learn from a motivational speaker from Russia? Pavel Verbnyak

What can we learn from a motivational speaker from Russia? Pavel Verbnyak

January 13, 2022

Motivation is like a shower. You need it every day.

We are individuals, yet we each need our daily shot of motivation in our own way, every day. What might we learn from Pavel Verbnyak, a motivational speaker from Russia?

Episode 77

On this interview, Pavel Verbnyack from Moscow, Russia, offers his insights about pursuing success - and helping those around you do the same.

You might believe that the definition of success various by person, nation, perspective and challenges - and you would be right. You might be surprised that the challenges and techniques to motivate and grow are similar, regardless of circumstances.

How do you find mentors?

What do you need to do each day to think, feel and do more success?

Why you should not fear the word, "No".

The power of books that you have at your fingertips.

Why you might stop searching for the latest thing and instead look back 2,000 years.


PS: You might notice that that my (George) audio is poor on this episode. I apologize. I got a new Logitech camera which messed up my microphone settings. Go figure.

I trust that you will enjoy this discussion with Pavel Verbnyak. He's a young Russian who is clearly motivated and motivating and striving for greatness.





Excerpts from this conversation with Pavel Verbnyak


Yeah, thank you for your question. George. I had a very nice wise grandfather, who who just participated in World War Two. He was born in 1923. And he is my first role model.

He passed away around 90 years old in 2013 and he was always positive. He loved people. He had hundreds of friends in the city we lived in and he taught us - me and my brother because my father passed away when I was seven and my grandfather was like a father.

He didn't blame others. He understood everything if he got some people who, maybe I did something wrong with him, but he, I didn't hear any bad words from from him.

And the same for me, George, when I shared with him, he taught me to play chess, he, I felt this love from him and his acceptance for who I am. It doesn't really matter if I took some mistakes, and, and even this dream, this goes, he and my mom supported me,

George, but first couple of years, I didn't share with all of my thoughts and ideas to them. I just did something every single day. I have some books. I've read, I developed myself. Absolutely. They know what I do. But they supported me.

Yeah, George, it's very important to have this kind of support. And if someone is negative to you, don't say you don't share your goals and dreams. Just do something.

When you develop yourself. Other people will see Wow, he's different while he's doing something nice, while he's confident or he's getting better. And because of that, they started to ask you Wow, George, Pavel, what do you do you are different now?

What what do you read? What can you recommend me. And if they ask you, you can recommend that. But I never recommend or provide some ideas or thoughts to people who doesn't ask me to do that.

So it's very important, George. And support is very important. But it doesn't really matter. If nobody is supporting you. You have yourself you have your supporting group, by yourself just one person, you can do something great just by yourself, and other people will support you on your journey.


Right, George. And there are a lot of beautiful books.

So read, decide exactly what you want and read that kind of books. If you would love to become a great salesperson. Great. books on sales, or negotiation or psychology of communication of in something like that.

If you would love to be to become successful, you should learn from successful people, you should model successful people.

If we think and act as other successful people think and follow the law of cause and effect, we become like them step by step.

And we can achieve these kinds of results or them. So the cause and effect goes, thoughts and action and effect its results.

So 1000s of people achieve that kind of results and goals and successes we would love to achieve.

So learn from them, ask for help, ask for recommendation, write them a message, send them a message in LinkedIn as I did with George. And if they say no, okay, next, no.

Next, would you become my mentor? Next? No. But someone say yes, someone would ask George says, Yep, I would. I would love to talk with you in a zoom. Let's, let's get to know each other.

And that's why we became friends, and I'm on your podcast because I send a message.

But most of the people say No, today in their hands in their heads. They say no, he's, he's, he's too busy. He's so successful, he's going to say no to me. But this eliminate this fear of rejection, eliminate this fear of, of failure, fear of you and success.

And so there are a lot of limiting beliefs and fears. You should go forward to your dreams and you will achieve great results and ask for help. Ask for what you want.


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Podcast Guesting for the C Suite: Brandy Whalen

Podcast Guesting for the C Suite: Brandy Whalen

January 6, 2022

If you are a business or community leader how can you succeed as a podcast guest?

Brandy Whalen is a facilitator of meaningful conversations.

She is co-founder of Kitcaster, an agency that books and prepares leaders to appear on podcasts.

Episode 76

Our discussion explores podcast guesting as an avenue to convey your messages in a more meaningful way.

Why would leaders appear on podcasts?

Why is podcasting a more attractive channel than social media?

How can you prepare to be an effective and memorable guest?

What can you do to feel more comfortable when being interviewed?

How can you convey a more human feel to your message?

What can you do when the host stumbles or asks inappropriate questions?


Kitcaster books business leaders on the right podcasts to best convey their intended message. 

Learn more and Kitcaster and their services here.



Excerpts from this discussion with Brandy Whalen of Kitcaster podcast agency...



Who would want to be on a podcast as a guest? And why?


Well, I think that anyone and everybody should be on a podcast, I tell our clients that everyone has a story to share with the world.

It's just sometimes people have a little bit more of a hard time finding their story.

Our clients are typically C level executives. So they are CEOs CFOs, head of human resource CTOs. They're looking to get in front of audiences to really showcase their expertise in whatever whatever area they they tend to land.


Are they delivering a corporate message? Or is it more of a personal message?


Yeah, that's a really that's a really good question, George. And, you know, I love the the name of your podcast, your intended message, because I feel like I that is what I preach every single day.

And really, what I tell our clients is that there is not a single podcast out there that I think would want to have you on as a guest to you can pitch your product or service.

That would be a terrible listen. What we tell our clients is that podcasts provide this unique opportunity for potential customers, customers, employees, to really get a good look at who it is that's behind the curtain of whatever company you're out there representing.

And maybe bring in your personal -  always bring in your personal story.

Then your professional journey as well.

No, it doesn't have to be a sales pitch.

You don't have to run through your corporate talking points. Those will come naturally if you do it right. And you're weaving the conversation together in a more organic way.


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Audea - the Youtube of audio content: Amit Kukreja

Audea - the Youtube of audio content: Amit Kukreja

December 30, 2021

With more than two million podcasts, It's time to create a YouTube of audio content

Audio publishing is exploding online with more than two million podcasts and 48 million episodes. How can this audio content be organized and searched?

Episode 75

Amit Kukreja (CEO & Founder) has launched  - the answer to the quest for organized and aggregated audio content. Let's learn more about this new platform, the gap it fills and the future of published audio online.

Why is audio content so attractive and easy to consume?

What are the missing pieces in podcast distribution?

Why are the podcast distributors unlikely to promote most podcasts?

What lessons can we learn from YouTube videos that can be applied to audio?



Excerpts from this discussion:


Let's find out about audio. And people might have said that, when TV came out that radio was going to die, but it didn't. It maybe even got stronger over the years. And people might have said that when when video came out, like YouTube came out, audio is gonna die. But it hasn't.

In fact, there's been a proliferation. And I believe the number of podcast audio podcasts is somewhere in the millions, which sounds crazy. What's happening? What's the attraction of audio? Why is it still here? And what in fact, why is it growing?



I think the recent pandemic definitely gave people a lot more time on their hands over the past two years, and they had more time to do different things.

And audio became one of those core forefronts of how they were ultimately consuming content.

I think one of the big things to understand about audio, and the reason I'm so bullish on it to the point where I made a whole technology company and platform around it, is that I think that it's sort of the next wave of how humans are going to be able to be productive, while still consuming content, content creation and production.

And as you said, the proliferation of it, there's never been a better time to be alive. If you are a content creator, whether you're creating articles, video or audio.

The problem with that no barrier to entry is that there are literally millions of billions of different pieces of content created every day and distributed on major technology platforms. If that's the case, the question then becomes what's vying for our attention.

And audio is one of those mediums where you don't need to stare at the screen, or you don't need to have a sort of intimate relationship with the with the content in a way that it consumes your time, you're actually able to do other things while consuming content on the go and the ability to be productive, which is what we all care about.

But still get the information, which is what we also care about, to me creates a symbiotic relationship with audio as a medium and content as a an emerging democratised way of people consuming different things.

So I think at that point, if audio has platforms that are able to support it and help a and are able to help get it discovered more in the mainstream, then it just becomes a no brainer in terms of how big it can get



Where do you see Audea a year from now. And five years from now.


Our goal is to get it to the point where we can hit critical mass, I think when we hit a critical mass, we'll be able to get some funding from venture capitalists. We tried to get funding over the past four months actually.

And it was such a rocky experience. It was a tonne of rejections. And it wasn't rejections in the context of the idea is bad. It was rejections in the context of you don't have the numbers, we need yet to justify giving you a couple million dollars.

Because it was a lot of cold emails to a lot of people in Silicon Valley. And I was getting the meetings, you know, people were actually sitting down and talking with me through Zoom. And these are meetings that are very hard to get with people who have very limited amount of time.

So the idea has the interest we know from the venture community. Now it's just a question of us building up enough intestinal fortitude, and empirical data to justify that this is an idea worth funding.

So, best case scenario a year from now I think we hit enough critical mass, we have 1015 20,000 users.

And at that point, we can get some funding from some venture capitalist. And once we get that funding, it's off to the moon in the next five years.


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Speak from the Emotional Perspective of the Audience: Neil Gordon

Speak from the Emotional Perspective of the Audience: Neil Gordon

December 23, 2021

To connect with your audience, they must realise that you understand them and care

Neil Gordon reveals the Silver Bullet of speaking.


We explore:

  • The problem that experts and knowledgeable speakers face
  • Why and how to take the focus off you and focus on your audience
  • How to make that emotional connection 
  • How to distill that complicated message into a silver bullet
  • The power of one idea
  • Valuing the listener more than the speaker
  • The fallacy about information


Neil Gordon is a former editor at Penguin Book where he worked with New York Times bestselling authors. Neil helps speakers transform their audiences into audiences that are attentive, transfixed, hungry and empowered. Neil wasn't a natural with words. For most of his first 20 years, he abhorred reading. Then a switch flipped and he pursed writing and speaking with a vengeance.

Neil says there are 5 types of public speakers. Which are you? Take the free quiz here

Public Speaker Type Quiz

Learn more about Neil Gordon, his pubic speaking programs and the free introductory course here.

Neil Can Help



Excerpts from this discussion with Neil Gordon:


One of the things that so many speakers struggle with George is that they know a lot, a lot, a lot of information, they have a lot of knowledge, they've been developing their expertise for often decades.

But the larger issue they face is that they basically have forgotten what it's like not to know something. And then they go out on stage, or they give a virtual presentation, and they do what we call the show up and throw up.

They just vomit out all of their information. They cram. If they have 45 minutes to talk, they cram as much of their content into that 45 minutes as they can.

But for a person who doesn't know what they know, right, who is a newbie who is a beginner at whatever their subject matter expertise is, they might find value in all of that content.

But because learning is so metabolically expensive, it can be overwhelming. And then the friction comes when they don't actually look like they don't actually make anything actionable.

Once the talk is over and saying, Oh, that was really good. And then they move on, they really forgotten about it.

I know that I've been in an audience member like that many times over where I appreciated the value that they had to share. But I just couldn't sort it out in my own mind. And I couldn't make it actionable. Or at least I didn't. 



And when you talk when you coach a speaker, do they push back and say, but I can't leave something out? What if I leave something out? And they think I don't know.



Yeah. And what you are highlighting there, George is a larger issue that so many experts have and it's not even just picking on experts, people are like this, in general, is that they go about solving a problem from their perspective.

A person is going up on stage and they're thinking, Am I going to seem authoritative enough? Are people going to be paying attention? Are they going to have me back? Am I going to get Am I being paid enough for this? Or how do I actually get paid for this?

They're focused on their stuff. But effective communication values the recipient over the sender and they focus on the audience



How do we transfix the audience?

But the opening of a talk is sort of like the start of a race. A race has this really high point of tension...

On your mark, get set. And that moment, right between get set and go or the gun going off, is that highest point of tension, because anything can happen.

Anything is possible, but nothing yet has. And similarly at the start of a talk, you've walked out on stage, you're there, your audience is there, nothing has happened yet.

Anything is possible. It's very pregnant, a point of tension.

Versus saying, Oh, thank you so much. It's so nice to be here does is it squanders that tension and disperses it.

And one of my favourite examples is a former client of mine, and she had this big national keynote for her for company's national conference. And she just started with,

"A longtime friend of mine didn't know what to do."

And that was it. And at that point, you could hear the pin drop, because she took all that tension and she harnessed it.



I will give one piece of advice, per your question, George.

And that is to become absolutely religious, about the problems that your participants your employees are experiencing.

As they understand it, and to create your message as an extension of solving those problems to whatever extent you have the capacity to do.

And so again, people are most likely to embrace the solution must provide within the context of a problem they care about solving.

And if your solution, your vision for the company for the next quarter is a certain thing, they will get on board, much more likely to get on board, if you first help them to feel seen and heard.

It starts with the problem as they understand it.

You learn what are you guys struggling with right now? What does it feel like for you? And then you talk about that at the beginning, and then artfully transition into things from your own perspective, and they'll come along with you for the ride.


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