Your Intended Message

12 Secrets from David Copperfield

12 Secrets from David Copperfield to help your Business

In this episode, your host, George Torok reveals these secrets that he learned while assisting David Copperfield on stage at the MGM Grand in Las Vegas.

George Torok helps executives deliver their high value presentation more effectively. Naturally he studies other presenters and performers to learn from their techniques and styles.

He observed David Copperfield up close and uncovered these gems in his performance that apply to business communication.

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Excerpts from this podcast

David Copperfield - live at the MGM Grand Hotel Las Vegas! You might be fascinated to know what I discovered behind the curtain. I was lucky enough to assist him with one segment of his show. Of course I was sworn to secrecy and cannot reveal the magic behind that trick.

Watching a master at work inspired me to do more than just watch - to observe and learn. I can reveal to you the secrets of David Copperfield that you can apply to your business.

What are those 12 Secrets?

There is no magic

Illusion is more powerful than reality

People believe what they want

The audience is always right

Preparation is everything

Prepare for the unexpected

Believe in people

Offer them hope

Make it fun

Be vulnerable

Don't be seduced by technology

You don't need a cape.

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Product Launch with KickStarter: Aurora Winter

10 Lessons to launch your product on KickStarter

Episode 215 (Aurora is based in Vancouver, Canada)

In this conversation with Aurora Winter we we explore:

• Why is Kickstarter a good place to launch your new product?
• The nature and importance of the KickStarter community
• What are the benefits to those who pledge their support?
• What types of creative products can be launched?
• The appeal of being part of a community of creators
• Raising money is only part of the benefit to creators
• How else can authors make money?
• Appreciating the love of reading.

About our guest and offer:

To participate in the book launch, visit this site before July 16, 20224

https://magicmysteryandthemultiverse.com/

After this date, you can still visit this url for the latest on this series of fantasy books from Aurora Winter.

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Excerpts from this conversation with Aurora Winter:

The quick summary on Kickstarter is that it is it is a crowd funding platform that is specifically oriented for supporting the creation of new products.

So that would include books, but it also could include a backpack or a watch or a new kind of jacket or glasses, and or jewelry. So many creators have fun or even a film, many creators have funded their project on Kickstarter.

Kickstarter is distinct from other crowdfunding platforms. It's not like a GoFundMe, it's not please, please, please, I need money, it's more, I have this exciting idea. It's so wonderful. And I would really like to give you the opportunity exclusively to get this hot off the press before it's available to the general public.

And usually, you will also get something different and distinct from what is available for the general public.

So people who like first editions, people who want signed editions or they want something collectors, Kickstarter is really great for that. And one more thing I learned about Kickstarter, and I've a number of things to share.

But one other thing that people might like to know is Kickstarter is your first stop, it doesn't take away from selling your product on Amazon or wherever you might sell it. But if you go to Kickstarter, first, you offer that exclusive window, and you don't have to ship the following day.

So you can use the funds to create your movie, or to finish, you know, your design of the book cover. In my case, my book is already done. So that wasn't the case.

But Kickstarter does give you the opportunity for a little window of time to finish your creative project. Like my son did a video game on Kickstarter.

So it's something and it's something that's, I think, really exciting and fun, because you get to meet the creators.

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Leadership Secrets from Dog Training: Brady Foulk

Leadership lessons from dog training

How can you lead your team like training a dog

Episode 214 (Brady is based in Austin, Texas)

In this conversation with Brady Foulk we explore:

• What dog training has in common with leadership skills
• How to understand their world - the dog or your team
• Connect and build new patterns of behavior
• The importance of along time
• How to allow a safe place to cool off 
• Pavlov's lessons of classical conditioning still applies to people and dogs
• How to associate desired behaviors with rewards
• The freeze, flight or fight response
• The misuse of anger and punishment in training

About our guest, Brady Foulk:

A passionate and knowledgeable dog trainer whose expertise transcends conventional boundaries.

With a rich tapestry of experience and certifications in Dog training, Lifestyle Coaching, NLP (Neuro-Linguistic Programming), and ABA therapy. Brady, at 29, has dedicated the last 6 years of his life to crafting the perfect canine companions.

Whether it's honing the skills of service dogs or instilling a sense of calm and security in emotional support animals, Brady's holistic approach resonates deeply with every furry friend and their loving owners, fostering a harmonious and enriching bond.

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Join the dog training community.

https://www.newdirectiondogtraining.com/free-community1

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It's not about giving your people dog treats. It's more about understanding their perspective and seeking to direct their behavior.

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And I want your audience to know if you have a dog, you're in the right place. We're going to talk about some dog training tips and tricks, I got lots to share.

And yeah, if you don't have a dog, I want you to know, you're also in the right place. We're gonna talk about effective, elegant leadership, we're gonna talk about how it applies to your business and how it applies to your life.

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And so let's address the issue of punishment. Yeah. When does punishment fit and what are relevant punishments do we do we take a rolled up newspaper and hit the dog on the nose?

Yeah, I don't believe in physical punishments. I feel like there's we've evolved to a point where we can communicate more effectively. It's like it's not appropriate for me to hit you. If I get mad at you. I have to figure out how to communicate to you to work with you. And most of the time, you probably don't feel heard.

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Career Success Depends on your Communication Skills: Ty Hoesgen

Advance your career success with better communication skills

Simple steps to become an effective communicator

Episode 213 (Ty is based in Toronto, Canada)

In this conversation with Ty Hoesgen, we explore:

• The lack of proper communication skills for students
• The danger of depending only on your technical expertise
• Communication is a learnable skill
• Even shy, clumsy introverts can learn how to communicate
• Why people start talking before they speak
• The importance of relevant structure and organization
• Coaching your team to improve
• How to use the PREP structure (Point, Reason, Example, Point)

About our guest, Ty Hoesgen:

Ty Hoesgen grew up as a shy, awkward farm kid near a town of 800 people. He's the author of "Elite Communication Skills".

You can take the free course, "Speak like a Confident Leader in 7 Days:

at https://howtospeakbetter.com/

Follow at https://www.instagram.com/tyhoesgen/

Connect at https://www.linkedin.com/in/tyhoesgen/

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Excerpts from this conversation with Ty Hoesgen:

There's a famous scene from the show The Office, if any of your listeners have seen the office, and it's Michael Scott, who is the head boss there, and he says, Sometimes I just start a sentence. And I don't really know where it's going. But I just hope I find it along the way.

And that's what a lot of people seem to do, especially in the corporate world, when it matters the most, to be clear, to have people understand, to be persuasive to be powerful.

And so one of the biggest mistakes is just having no structure, no organization, in the way that you are explaining something, you're just rolling the dice and hoping for the best when you open your mouth.

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So how can someone better structure their message?

 

This is something that should absolutely be taught in schools structuring your message. So first, what is your intended message? This is something that you should know, before you start speaking. I teach a framework that a lot of my clients find very easy, and they find it very useful.

It's called the PRP framework. So it's point. Reason. Point. It's very simple. If you get asked a question, you start with your main point first.

So your intended message first, what's really the main thing you want them to know? Then the reasons so why do you think this? Where did this point come from? Why do you believe this? And so you give your reasons for that. And then because people tend to hear and remember the things that they hear first, and the things that they hear last the most.

Whereas you want to restate our point at the end, because we want the last thing they hear to be that main message. So we've got our point, first, than our reason or reasons.

And we restate it with a point at the end, the Restatement at the end, very underrated and necessary. Because if you ever been in a situation where the conversation just kind of gets off track, sometimes that's because somebody has ended their point with something that's a little bit off. And people respond to whatever they hear most recently.

So if we restate the main point, at the end, it's a lot less likely those conversations are going to get off track.

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Transform Managers into Leaders: Vanessa Judelman

Helping managers become executive leaders

Leading is different from managing

Episode 212 (Vanessa is based in Toronto, Canada)

In this conversation with Vanessa Judelman we explore:

• The three aspects of being strategic
• How to conduct an accountability meeting
• The power of regular one-on-one meetings with your people
• How to build trust with your team
• How to become a leader who coaches your team
• Why and how to become a better listener
• How to delegate effectively 

About our guest, Vanessa Judelman:

Vanessa is a leadership consultant and executive coach. Over the past 20 years she has trained and coached thousands of people across the globe in organizations including Campbells Soup, HelloFresh, the SickKids Foundation and the Four Seasons Hotels and Resorts.

Learn more about her book

"Mastering Leadership: What it Takes to Lead in Today's Fast Paced World" at: www.mosaicpd.com      

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Excerpts from this conversation with Vanessa Yudelman:

And I just want to develop the muscle of listening because I it's not something that we were taught at school.

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I always tell leaders, first of all, think about your intention for the meeting. Why do you want to meet with them?

Is it an accountability meeting where you want to make sure they're, they're moving their goals forward? Is it a coaching meeting, where this is someone who's new, and you want to develop them? Like, what's the purpose?

So that's the first place to start is, so I would recommend you identify the purpose, then share it with your team? You know, a lot of leaders think that just because they're a leader, they have to have all the answers. And I always say that's not true.

You, as a leader need to have the questions.

You don't necessarily need to have the answers. So say to your team, hey, you know, I really feel like I'm not getting you're new to the team and not giving you enough time to develop your skill in this area. And so I was thinking we could do a one on one.

Would that be helpful for you? Again, check in? Oh, yeah, that'd be great. Okay, let's do the agenda together. Here's what I was thinking. I was thinking, like, I always asked, you know, what the suggestion I was thinking we could talk about, you know, this certain skill, what did you do to work on the skill last week?

What are some of your gaps, what support you need for me? Right. And so again, it's a lot of questions. And by giving them the agenda in advance, people know what to expect, and they can prepare for the meeting.

So they know, every Monday, you know, my leader is going to ask me what I did to work on the skill last week, and where I'm still feeling stuck. So you can either Yeah, so those are a couple of suggestions to get those meetings started.

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Are You an Entrepreneur with ADHD? ST Rappaport

How to improve your thinking skills regardless of your strengths

Strengths and opportunities for ADHD entrepreneurs

Episode 211 (ST is based in Florida)

In this conversation with ST Rappaport we explore:

• Appreciating the 28 thinking skills
• How to recognize ADHD challenges
• How to deal with overwhelm
• How to leverage our five senses to organize new information
• The three phases of thinking and how to 
• Why ADHD people can be the movers and shakers
• How to use curious questions and learning to keep your brain young

About our guest, St Rappaport:

Been studying how the brain thinks (& what we can do to improve it) since the age of 11

Always looking to solve the root cause of any issue (instead of just putting on a band aid)

Absolutely love learning but not school. Dropped out of school at 16 

 

ST Rappaport

Helping ADHD entrepreneurs optimize their brain so growing their business is easier.

Grab your copy of Your Essential Guide to Cognitive Functions

 

Free Thinking Skills Assessment: www.lifepixuniversity.com/brain

 

 

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Excerpts from this conversation with ST Rappaport:

I think that people with ADHD are the real movers and shakers of this world. Anyone who's done anything really big in this world, most definitely has ADHD. And I just love being around such people.

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And sometimes it's a good idea not to consider all the details, because if you did, it would overwhelm you and scare you.

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Do you believe that people can multitask?

No.

What we do is we task switch. Yes, we are switching tasks really, really quickly from tasks that is includes if you have ADHD, and a lot of people think they have ADHD, and they can multitask really well.

But if you observe yourself, what you're actually doing is you're switching from task to task really, really quickly. only exception to this is when you're doing a task that doesn't require brainpower.

Then let's say for example, if you're driving driving down the highway, 60 miles an hour, and it's like, just not thinking and you have a podcast playing, you could still be listening to your intended message, right?

You're still listening to the podcast. However, if out of nowhere, a car comes and cuts you off. Or all of a sudden, like there's a bike that like a pedestrian or something that you think you weren't expecting those few seconds to settle and stop and you were focused on the road,

You're more focused on the road, your brain didn't hear what was in that podcast, you will literally if you want to hear what was said, we'll have to go back there a couple of seconds to hear it because your brain was shut off.

So you can multitask until one of the things don't need brain power.

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You want to make sure you are always, always always always doing new and challenging tasks. If you want to keep your brain young, you want to do new and challenging,

not just new and not just challenging, but those two together, those are the best way for you to keep your brain young and provide any of the elderly diseases that none of us want related to the brain.

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The Top Three Videos Your Business Needs: Mark Wonderlin

How to promote your business with video

What are your video choices?

Episode 209 (Mark is based in Austin, Texas)

In this conversation with Mark Wonderlin we explore:

• Where to start with simple phone videos
• What are the different types of videos you can publish for your business
• Why value in the video content is more important than quality
• The best uses of selfie videos vs professional videos
• Understand the intent of viewers on the different social media
• How long to make your video depending on the platform
• How to split a longer video into to short videos in a funnel
• How to start by shooting your own video

About our guest, Mark Wonderlin:

Mark is owner of Mosaic Media Films, the highest-rated video company in Austin Texas.

His team creates cinematic business videos with marketing in mind.

He loves to travel and much as he loves creating video content.

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You can access the free video resources at his site

https://mosaicmediafilms.com/resources/

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Excerpts from this conversation with Mark Wonderlin:

What kind of videos should they be producing at first? Where do you start that?

So most of the time, when clients are looking for video from us, they're looking for typically what's called a business promo video. And that's usually where we try to steer them.

So the conversation that we have about video is a little bit different than most other production companies out there. I really want to understand what are you doing for marketing? what's working, what's not working?

What is the problem we're trying to solve that this type of video or other types of videos will help solve in your marketing strategy. So sometimes it's a promo video, sometimes it's a case story, or testimonial video, sometimes it's a series of videos that work in your funnel to increase trust and credibility.

So we really try to understand what is the problem that they have? And how can video what type of video will work, or what series of videos will really help them.

The two most popular videos that we do is what's called a business promo video. Some people call it a company video, some people call it a Brand Story Video, it's essentially a two minute video that tells the story about what you do, and what makes you uniquely different.

And I say tells the story about you very lightly, because I often have to explain to clients that it's not really a story about you, as much as is a story about your customers journey.

So it's really about what is the problem or the pain that your customer has? How could you uniquely solve that? And what does their life look like, once you've worked with them.

And that's really what you want to do. Because However, people are seeking you out with your primary marketing objectives, whether it's SEO, or pay per click or social, when they come into your business or brand, they essentially are acknowledging that they have a problem. And they want to make sure that you can kind of solve that problem.

They're there's a story that they're already playing in their head, and they want someone that's gonna help change and transform that story, whether it's in the form of a product for a result that they want, or a service, or an objective that they're trying to achieve in their life, whether it's their business, or personally.

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Feel more Confident and Appear more Confidence: George Torok

If you had to choose between feeling confident or appearing confident what would you choose?

Listen in to discover the answer and why it is important to you.

In this solo show George offers you a whole body. mind and soul experience to enhance your confidence.

 

Insights from this episode about feeling and appearing confidence when you speak in public.

 

These quotes from your episode were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨

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🗣️ Quotes from George Torok

"How can you be more confident when it's your turn to speak?"

"It's more important that you appear confident."

"The audience doesn't need to know what's going on in your head or in your body."

"Clarify your purpose by asking yourself this three-part question: As a result of this presentation, what do you want people to think, feel, or do?"

"Don't read it, know it, and then deliver it."

"Remember to breathe."

"When you smile, you are more attractive."

"Believe in yourself and your ability."

"Your message has value."

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Build the Conversation on Trust: Mary Schmid

Everything begins with a conversation

A solid conversation starts with trust

Episode 207 ( Mary is based in Minnesota)

In this conversation with Mary Schmid we explore:

• Why do 9 out of 10 conversations fail?
• How are the chemical releases in the brain shaping your feelings?
• Why we don't trust when we are stressed or threatened
• Why we don't make pure logical decisions
• The three levels of conversation
• How to move conversation to cooperation
• How to lead with trust

About our guest, Mary Schmid:

Mary Schmid, MBA, has expertise in trust-based conversations. As the author of “Make or Break Conversations,” she offers valuable insights rooted in neuroscience.

With her deep understanding of evidence-based neuroscience, Mary delivers transformative programs that elevate good conversation to trust building interactions.

Mary’s unique ability lies in translating scientific knowledge into practical, actionable steps that you can apply in your next conversation, ensuring others feel heard, seen, and valued.

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Connect with Mary on Linkedin

https://www.linkedin.com/in/maryschmid/

 

Learn more about her services at the website

https://maryschmid.com/

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Highlights from this conversation with Mary Schmid:

Practice active listening skills like paraphrasing, asking open questions, and summarizing to build understanding.

Slow down conversations and take time to discover other perspectives before deciding on solutions.

Prepare for difficult conversations by getting clarity on the purpose and considering different perspectives.

Use plain language instead of jargon to be understood and build connection.

Get to know team members personally before instituting changes as a new leader.

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Exactly. And what really happened in the brain before those good feelings, feeling in sync is that something happened in that conversation, who knows what it is, it's verbal, it's nonverbal is a feeling or a memory that you've had talking to a person perhaps like this person that was good, it just felt good.

What really happened is your brain sensed respect, safety. And all of a sudden, it opened up. So what happened is when your brain senses this respect, and safety and going back and forth, talking with each other, there's a chemical release called oxytocin.

And oxytocin opens up the prefrontal cortex, the smart part of our brain, the executive part of our brain that's responsible for innovation, problem solving, connection, cost, and it feels like a good conversation.

But what happens preceding that feeling like it was a good conversation was this invisible chemical reaction that happens in your brain, and my brain and the brain of all humans.

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There's three levels of conversation, and one is not better than the other. That's what people immediately think like, Oh, my God, I know that we need to understand the three levels, and how we can use them and how they impact the people so that our intended message reaches the people rather than go astray.

So the first level of conversation is what I call an informational conversation. We use it all day long. In our life, you ask a question, I give an answer. Here's, where's the meeting? What time is this? What's where do we go for that? Question? Answer? That's fine. Sometimes that's all we need is to get the question answered, and get the information.

However, when we're in conversations, when we're in meetings with other people, I think we need we may need more than just a question and answer to build trust. Because data, information, logic does not build trust. So we're in a meeting, perhaps, and we ask a few questions, you know, we're not totally blind to other people.

So we ask a few questions. And what our brain does is it automatically says, Oh, I know the answer. I'm going to tell them. So with a few pieces of information, a little bit of data, lickety split, away we go, we talk to people and tell people what to do based on a limited amount of information.

And we think that's going to do the trick. We're thinking that we're being helpful, but we're really not we're shutting them down. And so we not only tell them what to do, we are really helpful, George, and we're going to tell them how they need to do it.

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Neuroscience of Communication: Aurora Winter

How to Turn Words into Wealth

How to meet the needs of your three brain barriers

Episode 206 (Aurora is based in Vancouver)

In this conversation with Aurora Winter we explore:

• How does the brain understand words
• The wrong way to communicate
• The three levels of brain activity
• The critical role of the croc brain
• The connection between the mid brain and cerebral cortex
• The 27x effect of adding a story of significance

About our guest, Aurora Winter:

She's the award winning Best Selling Author of half a dozen books, including Turn Words into Wealth, A blueprint for your business brand and book to create multiple streams of income and impact

Aurora learned how to reinvent herself and her life the hard way, when her 33 year old husband died suddenly leaving her widowed with a four year old son.

She later learned how to master reinvention and pivoting and has launched three different businesses in different industries, which grew each to over seven figures.

Learn more about Aurora and her services at:

https://www.aurorawinter.com/

Check out her latest fiction books at

MagicMysteryAndtheMultiverse.com

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Excerpts from this conversation with Aurora Winter

"It's our heart that provides the meaning and purpose and the values."

"The right words in the right sequence, to the right audience, can change your mind, can change your business, can change your wealth in 20 minutes or less."

"Human beings survived over the millennia by being cautious about where they want to expend calories or expend fat. The brain uses a lot of fat to process information."

"We buy with emotion, we take action with emotion, either something we want to move toward or something we want to move away from."

"People love to be a part of something that's bigger than themselves. People are hungry for meaning and purpose."

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In the world of communication, the difference between a missed opportunity and a life-changing conversation can be as simple as choosing the right words. This week's podcast episode features Aurora Winter, a master of reinvention and a beacon of wisdom on how to leverage language for success.

Aurora's journey is nothing short of inspiring. From the tragic loss of her husband to building million-dollar businesses, her experiences have culminated in a profound understanding of how to craft messages that resonate. In our conversation, Aurora delves into the neuroscience of communication, explaining how the brain processes information and why this matters for anyone looking to make an impact.

With her book, "Turn Words into Wealth," Aurora provides a blueprint for those seeking to create influence and generate income through effective communication. She emphasizes the importance of addressing the 'croc brain' with a compelling hook, engaging the social 'midbrain', and finally, satisfying the intellectual 'cerebral cortex' with the substance of your message.

But it's not just about the science. Aurora's approach is deeply rooted in the heart. She believes that numbers can't provide meaning and purpose—our values and passion do. Her insights on the emotional and social triggers that drive human behavior are invaluable for anyone from entrepreneurs to leaders to aspiring professionals.

Listeners will find themselves armed with actionable tips, from crafting attention-grabbing titles to framing their offerings in a way that adds value and builds trust. Aurora's advice is a testament to the power of generosity and authenticity in building a brand and a legacy.

This episode is a must-listen for anyone ready to elevate their communication game. Whether you're pitching a business idea, writing a book, or simply looking to connect more deeply with others, Aurora's guidance will help you turn your words into a wealth of opportunities.

So, if you're eager to learn how to articulate your mission, convey your value, and truly connect with your audience, tune in to this enlightening conversation. It's time to transform your words into a tool for unparalleled success.

Listen to the full episode now and join the ranks of those who know that the right message, delivered the right way, can indeed change the world.

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