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Better communication skills will advance your career and business. Are you ready to enhance your understanding and results from better communication? Listen to learn how to deliver Your Intended Message. Are you willing to cross-examine communication from various perspectives? Would you like to deliver your intended message more effectively? Listen to Your Intended Message to gain a powerful advantage in your ability to convey your message to your audience, team, clients or marketplace. Learn from the mistakes and success of communication experts from around the world from different scenarios. Imagine what that means to you when you improve the success of your next conversation, presentation or message.
Episodes
Tuesday Apr 25, 2023
Weed Words: I just want to
Tuesday Apr 25, 2023
Tuesday Apr 25, 2023
I just want to
When the person starts their talk with this phrase, how do you feel?
Whose interest are they speaking to? You or themself?
Does this make you feel valued?
Not me!
Why would you care what the speaker wants?
Why would the speaker believe you care what they want?
What would you listen to what they want?
The speaker isn’t talking for your benefit but for their own purpose.
It’s about what they want.
When you see this phrase in writing, often its proper English – I just want to
Notice there are three ts in that phrase.
What happens when the person speaks this phrase?
It mutates into I jus wanna
What was simply annoying, has become repulsive.
What happened to the letter t?
Why the street slang talk?
Why are they so lazy when speaking? Why is it so hard to enunciate the letter t?
I just wanna
How do you feel when you hear that phrase?
Do you feel special?
Do you feel that you are about to hear something profound?
Or are you already discounting what follows this gutter talk?
When I hear the word wanna – I’m reminded of guano. That’s bird poop.
The next time the speaker says, I jus wanna –
you might respond with “bird poop”. Now I know what you mean.
The easiest way to avoid sounding like poop, is to speak for the benefit of your listener and not for your self gratification.
We don’t care what you wanna.
Beware of the Weed Words.
Listen to these Weed Word Alerts every week. Then listen to the latest episode where we explore aspects of business communication skills.
George Torok
Watch the Weed Word videos
https://www.youtube.com/watch?v=ahi1kt3n4g0&list=PLE0OVNUcJBI7KHEm4YyhhNQLuo10hUzjj
What are your suggestions for weed words?
Listen to these Weed Word Alerts every week. Then listen to the latest episode where we explore aspects of business communication skills.
George Torok
Watch the Weed Word videos
https://www.youtube.com/watch?v=ahi1kt3n4g0&list=PLE0OVNUcJBI7KHEm4YyhhNQLuo10hUzjj
our host is George Torok
George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
Thursday Apr 20, 2023
Transformational vs Transactional Leadership: Niels Brabandt
Thursday Apr 20, 2023
Thursday Apr 20, 2023
Why is sustainable leadership critical to team success?
What is the science of effective leadership?
Episode 144 (Niels is based in London, England)
In this conversation with Niels Brabrandt, we explored:
- What is the science behind effective leadership?
- Why leaders must discard silly motivation phrases
- What are the tools of sustainable leadership and hence sustainable teams
- What is the difference between transactional and transformational world?
- Why is the role of an opinion critical to the team?
- How to lead in the hybrid workplace
About Niels Brabandt:
He successfully built and sold a business, so he speaks from real-world experience regarding leadership.
Unlike others, he did the scientific research on leadership which means that he has proof and evidence for his claims.
Niels not only practiced leadership in business but also in sports: he was a professional football (soccer) referee for decades.
Learn more about Niels and his programs at
Connect with Niels at
https://www.linkedin.com/in/nielsbrabandt/
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Excerpts from this conversation with Niels Brabandt:
Yeah, sustainable teams are part of that definitely a different team phase, which are probably known however, many people only connect sustainability to aspects like the environment or recycling and that is not the only aspect we need to talk about.
It's about employee retention. It is about focusing on your employees. But most importantly, we need people who know their craft, do a podcast as you do here without doing the research, how to do the tech how to do the audio, the video, the lighting, however, we often have people who became leaders basically either because someone else quit and they were promoted, or someone else thought they are a good leader and they will just pick or unfortunately quite often based on their network.
I don't want to pull out cronyism and nepotism here however in many cases people became leader because other people said I like you I know you and here you are with your leadership job if you do not know the scientific background if you do not know the tools, and I do not mean opinions.
I mean proper scientifically proven tools if you do not know them, there's no chance you can be a good leader some people have a bit more talent maybe a bit more empathy, a bit more approach to it naturally but that will not work in the long run.
You still need the proper tools and scientific evidence tells you if something works or not. No motivational or inspirational one line ever paid the rent or made a team go the extra mile for longer than probably 24 hours.
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The leader has to figure out because sometimes people don't know about these concepts, transactional transformation, and they don't have to know it's the leaders job to know that they have to figure out who in my team is transactional, who in my team is transformational.
Because we have a certain effect, which unfortunately, effect recruiting, people like to recruit people who are exactly like themselves. It's called isomorphism, ISO Greek for equal more for parents.
So when someone is exactly like you, you prefer to work together with them. However, when you are a transformational leader, you have a transactional job to give away, you hire a person who prefers to work transformation, because they are just like you.
They probably quit within the first couple of months, because they will say, look, I was looking for something where I have time on my own, and I can decide and steer people and lead people, you basically gave me a repetitive task to do every single day that's complete.
So it's very important, the leader has to figure out who is transactional, and who is transformational.
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Read the rest of this entry »Tuesday Apr 18, 2023
Weed Words: introduction to these Weed Word Alerts
Tuesday Apr 18, 2023
Tuesday Apr 18, 2023
Welcome to this series of mini reports about the words that can sabotage your intended message.
We expose the Weed Words that get in the way of your message. Listen in to learn about these rascals and how to avoid these mistakes.
These alert will usually be less than two minutes yet offer value tips in a fun way.
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Are you talking to me?
Are you talking to me?
Did you want me to listen to what you say?
If you want me to listen, then say something worthwhile.
Do you want me to listen to every word or only the important words? How will I know the difference?
Will you deliver a clear message – the one that you intend to deliver?
Or might you obscure it with words that confuse, clutter and cloud your intended message?
How hard are you going to make me work to decipher your message?
Are you going to speak and then say, Well, you know what I mean?
No, I don’t. I only know what I believe I heard.
Did you consider that my perception of your message might be vastly different from your intended message?
Why might that be? Perhaps you peppered your speaking with filler words, trigger words or vague words.
Did you speak in code, slang or sloppy language?
We are judged by how our message is perceived. The core of our message is in the words we use. Those words can reinforce our message or choke it like weeds.
What are those Weed Words that you need to avoid? Listen to my posts so you can become aware of those weed words.
Imagine the difference when people listen to and appreciate all your words.
When you speak, deliver a clear and powerful message without the weed words.
Listen to these Weed Word Alerts every week. Then listen to the latest episode where we explore aspects of business communication skills.
George Torok
Watch the Weed Word videos
https://www.youtube.com/watch?v=ahi1kt3n4g0&list=PLE0OVNUcJBI7KHEm4YyhhNQLuo10hUzjj
our host is George Torok
George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
Thursday Apr 13, 2023
Workplace Engagement: Paul ter Wal
Thursday Apr 13, 2023
Thursday Apr 13, 2023
Are you ready to better engage your workplace team?
What are the benefits of better engagement in the workplace?
Episode 142 (Paul is based in the Netherlands)
- How workplace engagement contributes to profitability
- Why core values and non-negotiables become more relevant
- Why leaders need to become better listeners
- How the pandemic and younger generations are reshaping the workplace
- Why people need a direction and purpose
- What's more important than money
- Why alignment is critical and how to create it.
About Paul ter Wal:
Paul says that core values are non-negotiable for Gen Y & Z.
Paul was President of the Global Speakers Federation in 2019-2020 and learned how to create stronger belonging via the internet.
Take the employee engagement survey - no charge
https://team-andare.com/employee-engagement-survey
See how you think your team is doing.
https://www.youtube.com/user/paulterwal
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Excerpts from this conversation with Paul ter Wal
You know your own core values, know your own non negotiables? Who are you? What are you standing for, then be sure that you are aligned with the core values, the mission and vision of the organization. Because that's the base. Walk your talk. If you can't walk the talk of the organization, you can't be a good leader.
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The advantages of having engaged employees are very important for profitability. So it's no longer Well, if you don't like it anymore, go away, we will find somebody else. Now the employer has to work on engagement to get the retention.
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Simon Sinek and Aristotle told us a long time ago that you need to find your why.
And I think younger people are much more aware of the question.
Why am I doing what I'm doing? Is that what really gets me fun? So yeah, it's it's not that they don't like the money.
But it was for a long time, the absolute number one, work hard, be successful be ribs.
Now it is seeking purpose, work hard, and maybe you will be successful. So what we teach older employees and older people thought after fighting wars, that we said, well, we need well being we need more money, we want to have more material.
They have it all. They have a car, they're have a house. So then the only stuff is not in material is not a money. It's more in why am I doing this? What is what is my purpose in life.
And I think that change too, because we became less religious, less connected to Protestant, Roman, Catholic, Anglican, communist socialist, we add those core values that were put upon us, by others in church or whatever, that's gone, especially in Europe.
It's gone. You need to find your own why. And I think that's one of the reasons that a lot of younger people have mental issues as well. They are looking for, why am I doing what I'm doing?
What is my purpose in life? Why am I here? And normally, the priest or the vicar will tell you why you were here. I think over the years spotted the genius at still now that changed. And that's what I see. I'm becoming much more aware of it.
That suddenly we want to know what our core values as negotiables are. And then it's Our individual core values. And that is connecting to your why.
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Read the rest of this entry »Thursday Apr 06, 2023
Initiate More Productive Conversations: Chris Fenning
Thursday Apr 06, 2023
Thursday Apr 06, 2023
How to participate in more productive conversation
What must you do in the first minute?
Episode 141 (Chris is based in The Netherlands)
In this conversation with Chris Fenning we explore:
- How to structure your conversation before you speak
- How to clarify the conversation in your head from the spoken one
- The three step GPS model to frame your conversation like a story
- Why you might need to zoom in and out when discussing details
- How to use the validation checkpoint to ensure interest and timing
- Recognize the danger of your assumptions
About Chris Fenning:
Chris has written several books on business communication, including his latest, The First Minute.
Organizations that he teaches at include Google, Pepsi and NATO.
Chris has a goal to give away one million communication skills books to students around the world to help them prepare for careers in business.
Learn more about Chris Fenning, his products and services at his website:
Check out his book, The First Minute
https://www.chrisfenning.com/books/
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Excerpts from this conversation with Chris Fenning
We start at the beginning in our heads. And then we start talking, we're already partway through the chain of though. So the conversation begins in the detail.
-----
01:58
The first minute is a practical how to guide for how to be clear and concise when you start communicating verbally or written.
It's about planning and delivering that first minute of a corridor conversation, rather than meeting of an email, or chat or a meeting that you've got with your boss.
So how to structure that message so that you get to the point, make your intentions clear, which ties in nicely with your intended message, because it's all about making sure your intended message comes across clearly and concisely. And really make sense to the person or people that you're talking to.
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30:20
There's a summary of some of what I've said. and it's, it's this, never assume your team knows what you're talking about.
All the things we've talked about today about assuming people understand the context of the topic, or I thought my intention was clear, I didn't maybe not exactly say it, but it was obvious what I meant.
All of those things. Never assume the team knows, always start from the beginning of the story. And do that zoom out.
So never assume that they know the context. Never assume they know the intent, make it clear why saying it.
Here's the topic we're going to going to talk about, here's why I'm talking to you about it. You need to take action, you need to listen to this information and work out if it impacts you.
Those sorts of things should be explicitly stated. And that by itself will remove a lot of frustration in teams, particularly the conversations that end up having Well you never You never asked me to do it. Yes, I did. I told you about this situation.
Well, you guessed but you've never told me that back and forth. Get really explicit. Never assume. Always. state very clearly.
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Read the rest of this entry »Thursday Mar 30, 2023
Ace that job interview: Fatemah Mirza
Thursday Mar 30, 2023
Thursday Mar 30, 2023
How to prepare for that critical job interview
Prepare for the standard and the unexpected questions
Episode 140 (Fatemah is based in Los Angeles, California)
In this conversation with Fatemah Mirza we explore:
- How to feel more comfortable with job interviews
- How to address those standard questions
- What "tell me about yourself" really means
- How to mitigate your red flags and time gaps
- How to tell enough without telling all
- Testing the fit between your personality and their culture
About Fatemah Mirza:
Fatemah started CareerTuners in 2010, through which she helps ambitious job seekers find, apply for and get higher-paying, more fulfilling jobs.
She helps job seekers take control of their job search. There are free resources about resume writing, Linkedin, salary negotiation and interviewing on the website.
https://careertuners.com/podcast/
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Excerpts from this conversation with Fatemah Mirza
The interview process itself is a key part of that. And that's something that a lot of people approach with, with trepidation. They're quite nervous, and they don't necessarily perform well. Why do you think they suffer so so greatly in an interview situation?
I think it's because you're putting yourself worth on the line. And that's really difficult for a lot of people, you're asking to be judged. And that's not fun. But if that's something you're struggling with, I recommend going out there and interviewing with companies that you just don't even want to work with. This will give you practice, you can even practice negotiating with them.
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I always wondered about the question. "Tell me about yourself". And I used to think that that was a lazy question. But then later I realized it's actually a brilliant question because people tend to answer it poorly. What did they do wrong? What should they do instead?
I think people tend to focus too much on themselves and their history as opposed to contextualize in what they've done to whatever the job is hiring for.
Transitions are so common now like transitioning from one field to another. So focusing too much on the field that you're trying to leave is not a good idea.
Even in that question. Tell me about yourself. You have to talk about, basically give the interviewer this message that I am the exact right fit for this position. I've been working towards this position my entire career history.
I have the adequate training for this position and I know the hard work that it's going to take for me to succeed in that position.
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You should ideally try to keep your answers to one to two minutes, you want to give the interviewer a chance to kind of mentally reset, because if you keep talking for too long, they might get disengaged, they only have a very limited attention span.
One to two minutes is about five to 10 sentences. And if you're like man, I'm really like short selling myself. I should be talking more about this once in a while. It's okay for one of your answers to be a little bit longer.
I could talk more about this if you like
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Read the rest of this entry »Thursday Mar 23, 2023
More Confidence for the CEO to Speak: Tim Hart
Thursday Mar 23, 2023
Thursday Mar 23, 2023
Pubic Speaking is a Skill that can be Learned even for the CEO
How to feel more confident and sound more natural
Episode 139 (Tim is based in Beverly Hills. CA)
In this conversation with Tim Hart we explore:
- The challenge of negative self talk
- How to make that connection with your audience
- The importance of addressing your leadership communications skills
- The power of stories and especially secret stories
About Tim Hart:
As founder and President of Leading CEO, the the past 20 years, Tim has trained thousands of executives in presentation skills.
Previously, he was CEO of two major US advertising agencies. He produced advertising for seven automobile brands comprised of American, Japanese, German and Korean car companies.
He is co-author of "Out Loud - How Public Speaking can Change Your Life and the World".
Learn more about Tim Hart and his programs at
https://www.leadingceo.com/
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Excerpts from this conversation with Tim Hart
I have a client who is CEO of one of the biggest companies in the world. And the thing with what happened with that, and the story about that is this, he wanted no one to know that he's working with me.
So this became this top secret thing. And they kind of snuck me into the building. And yet with him, I probably had the best time because we opened up in the very beginning to talk about stories.
I told him a story that I've never told anyone. And he told me the same thing story that he had never told anyone from that point on, we were bonded.
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06:56
And I suppose it's helpful to examine oneself, with some self thought, but it's destructive to be constantly flogging oneself. I'm bad, I'm bad.
07:10
Absolutely, I'll tell you one of the key things that I do. And this is kind of if there's a secret sauce in terms of what I do. Anytime I do any training, I ask everybody to give the person who's speaking feedback.
But ask them to tell them what they liked about it. I never asked them to criticize anybody. And so you're getting positive feedback from everybody in the room, which is great.
If I see something that I want to change, I'll just go in and change it. And it's very different. So they get the positive feedback. And then the way I handle it is, can we first thing I say to all kind of work with you on this, I have to get their permission.
And then they say yes, no one's ever said no to me, by the way. And so they say yes. And then I'll go in there and work with them on specific things that I think they need to learn and change.
And they do. It's fast how people change when you have that kind of one on one exchange. So no change right in front of everybody.
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Tell me a story and I will connect with you. That's how it works.
And that's why I encourage people here and I'll give everybody that's watching this an assignment I do with all my clients. Sit down and write out plenty stories of your own
We've all got 20, at least. Write down 20 meaningful stories and go through them and make sure that you understand each one of them. And then after you've done that, throw it away.
And they're all in your head. And what happens is that when you're giving a presentation, you can grab one of those stories and tell it if it's if it's relevant to what you're talking about.
Because the the thing about stories is they should be relevant to your conversation.
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Read the rest of this entry »Thursday Mar 16, 2023
The Dirty Dozen Words & Phrases that Sabotage your Message: George Torok
Thursday Mar 16, 2023
Thursday Mar 16, 2023
If you knew the words that sabotage your message, would you stop using them?
Learn what words to avoid and how to clean up your messages.
Episode 138
In this episode George Torok offers his insights about:
- Why you need to select your words thoughtfully
- What common phrases could you stop using to be better understood
- What are the perceptions that people might form based on your word choice
- Why it's important that the words you use are your choice, no excuses
- What are these 12 dirty phrases to stop using
George Torok is a specialist in communication skills. He coaches executives to deliver their message more successfully. That might be in conversation or presentation.
Learn more about his programs and the results of his clients at
https://www.speechcoachforexecutives.com/
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Excerpts from this episode:
Let's review the dirty dozen words and phrases that sabotage your message. Take these words and phrases out of your messages, and you're more likely to be effective and successful when you speak. What are these Dirty Dozen?
The first category is the category of vague words, vagueness. And it's hard to come up with a vague word. If I tell you to come up with a vague word you probably it's difficult to come up with one because the concept itself vagueness does not help us think it does not help us see, what are the two biggest common mistakes of vagueness that people use.
They talk about stuff, get your stuff together, get your stuff, pick up your stuff. Well, what is stuff? What does stuff look like? What does stuff feel like? What does it smell like? When they say stuff? Do they mean your gear? Do they mean your books? Do they mean your materials? Do they mean the groceries?
What is the stuff? The only time that stuff is a good phrase is when you're talking about what you put in the turkey? Don't be a turkey stopped using stuff.
And the other one is things. And yes, there was a song from the sound of music. These are a few of my favourite things. And that case, it's okay. But other than that, stop using the word things. Why? Because again, what do you see?
What do you feel when you hear that word things? Oh, yeah, I really get it now. Now I understand. You're talking about things. It's vague. It doesn't tell us what you're talking about.
When you say things? What is it? You mean? Are you talking about benefits? Are you talking about products? Are you talking about problems? Are you talking about steps in a process? Are you talking about trucks? Are you talking about machinery? Are you talking about ideas?
Those are specific, and help people see and understand what you're talking about stuff and things are not clear. Get rid of them?
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If you're looking for more ideas on presentation skills, and you haven't yet, be sure to sign up for the weekly tips on present superior presentations.
And you can do that at www.TorokTips.com
Remember to come back every week because most of the time we interview guest experts on communication from around the world. So far, we've had guests from 13 countries, which gives us a terrific perspective.
And every once in a while, you can tune into one of these solo shows where I will offer you some of my insights.
Remember, if you want to get your message across, get rid of the dirty dozen words and phrases that sabotage your message so that you can deliver your intended message.
If you liked what you heard, tell your friends and post your five star review on Apple podcasts because that helps more listeners find us come back every week for more practical insights to help you deliver your intended message.
I'm your host, George Torok
If you found this helpful and entertaining, be sure to listen to the upcoming Weed Word Alerts. They are short rants about silly words that people say.
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Your host is George Torok
George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
Tuesday Mar 07, 2023
Why is Your Website Not Working: Chris Davidson
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
Where do you start when fixing your website?
What is the purpose of your website and how can you make it work for you?
Episode 137 (Chris is based in the UK)
In this conversation with Chris Davidson we explore:
- Why your website might not be working
- How to test the results of your website
- How to sharpen your target focus
- How to leverage content on your website
- Guidelines to boost the power of your site blog
- Advertising or SEO which to follow and why
About Chris Davidson:
Chris is a highly experienced engineer and consultant, who started working in the IT sector more than 40 years ago. He specializes in website tools and services for SME service-oriented companies, and is the author of 'Why Your Website Doesn't Work'.
Learn more about Chris Davidson and his services at
https://www.activepresence.com/
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Excerpts from this conversation with Chris Davidson
02:24
The biggest reason is weak target focus. That's the biggest reason there isn't a strong focus on exactly what their intended, perfect customer or client is.
And that means that there then isn't enough information about any product or service they're selling. There can't be because they haven't got in mind a clear idea of who their their perfect client is.
Now, this is making an assumption, of course, that all the other underlying foundations are in good shape. They may be they might not be you know that you can't tell from looking at a house, whether the foundations are in good shape.
That's why you have it surveyed before you buy it. So there is a number of steps that one could go through a number of tears, five, in fact, but the biggest issue, the biggest issue is this weak target focus, weak target focus, and let's come back to those tears in a moment.
But first, let's have a clear understanding of what you mean by weak target focus people.
So people come to my website, and I'm offering coaching for executive presentations. What's wrong with that?
Yeah, so there's nothing wrong with that, George, that is, that is okay. You know, that is your intended message, no pun intended. That is your intended message, isn't it? That you offer presentation training for executive? Okay, that's clear. That's clear.
But I might say, Well, what sort of markets, George do your, most of your clients from? And you might respond by saying, Oh, they're spread across all these sectors?
Or you might say, well, actually, Chris, you know, 80% of my business comes from the finance sector for just for the sake of example, right? And then I might say,
Well, if that's the case, George, why don't you just go all out and say, I do executive presentation coaching for finance executives, because if you then focus all of your marketing efforts on that particular that niche, you're going to get the other 20% Anyway, they're gonna get caught up in the wake of the passing ship and dragged along and you can decide whether you Want to service them how you want to service them as and when they arrive. But the sharper you make the point, the deeper it's going to dig in.
So I think that would be the point I would make to anybody out there, I would just come back to them and say, look, what is your intended message? And who is it really for? Is it really cross sector?
Or, actually is 80% of your business coming from SME sized businesses? Okay, in what sector? Well, most of its in most of it actually thinking about his professional services?
Okay, well, then let's just do that. It's very rare that you're gonna come across somebody who is genuinely so spread out that they're picking up business equally from all sectors, you know, it doesn't happen that way. Because, you know, people get referred to one another.
And what have you is that always there's a, there's always, if you dig into the numbers, there's always a sector in the lead somewhere. And why not just focus on that.
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Read the rest of this entry »Thursday Mar 02, 2023
How to be more persuasive: Jim Pancero
Thursday Mar 02, 2023
Thursday Mar 02, 2023
If you work with people you need to persuade
What can you learn from effective selling techniques?
Episode 136 (Jim is based in Dallas, Texas)
In this conversation with Jim Pancero we explore:
- The best way to be more persuasive
- How to sell your ideas and yourself without feeling salesy
- Why the first step is to lower resistance and how to do that
- The power of asking questions and listening
- Why you can't simply throw the weight of your authority around
- How to accept unwelcomed suggestions with grace
About Jim Pancero:
Jim has worked as a sales and sales leadership speaker, trainer and consultant for over 40 years.
He has been recognized with many awards including being inducted into the National Speakers Association Hall of Fame.
He has volunteered as a photographer for Dallas area Special Olympics and a musical non-profit organization.
Connect with Jim on Linkedin where he publishes three brief sales videos every week.
https://www.linkedin.com/in/jimpancero/
Watch the sales training videos at
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Excerpts from this conversation with Jim Pancero:
02:32
And certainly sales is important for any business. And but I want to take a look at the people who are not in sales, or at least think they're not in sales, but they really are. And maybe there's something they could learn from sales, if they can only get over the aversion to being called a salesperson, Jim, how can we help those people?
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So over half the people I've trained did not choose sales as a profession, but wound up having to be persuasive and sales in their job. The second part of it is if we look at in remove the word selling and sales, and just say what's happening here, we're trying to be persuasive.
I don't know of any job that does not require you to be persuasive, at least to somebody, whether it's to your customers, if you're in retail, whether it's to your boss, if you're in an administrative position of doing something, whether it's to your co workers to get them to help you with the project, or just how you get along with your family parenting is the toughest persuasive position there is because you're trying to persuade a five year old not to do something that they think is completely reasonable, like throwing ketchup on the wall. or something?
So it's how do we persuade? How do we convince because you can't just order anybody. Because even if you can get away with it, because you're their boss, or you're their parent, they resent you for it starts to cause a distance and you become less effective.
If we really look, if we want to be effective in life, our job is we have to motivate others. The challenge though, of doing that, is there some real specific rules of motivation?
The first rule of motivation is you can't motivate anybody to do anything. It's just it's a fact. So how do we become persuasive in that environment?
Well, it's the second rule, everybody's already highly motivated Zig Ziglar, the motivational speaker used to say, I can show you a bunch of unmotivated people it's called a cemetery.
And if we looked at everybody's already highly motivated, the problem is rule number three, and that is people are motivated for their reasons, their bias, their background, their culture, their beliefs, everything about them biases, how they view what motivates what they want to be motivated about.
So if we look at as a leader, as a manager, even as a co worker, all we can do is build an environment so that people want to motivate themselves. And if we look at how do we do that?
How do we create an environment, whether it's with a peer, a boss, an employee, or with a customer, or a neighbor, any of these things, if we look at it, what it comes down to is, if we're more persuasive, and we're more effective, and how we communicate,
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