Take Control of Your Executive Career: Martin Buckland

How to package and sell yourself as a desirable product

Why you need to be the brand manager of your career

Episode 185 (repeat of #14) Martin is based in Horseshow Valley, Ontario

In this conversation with Martin Buckland we explore:

• The most common and most damaging resume mistakes 
• The pivotal mind shift that career builders need to face
• How to identify your key benefits and sell yourself
• Why accomplishments are far more relevant than responsibilities
• How to tell your STAR stories
• Get your resume past both computer and human screening
• And much more about career transition and building

About our guest Martin Buckland:

As a globally acclaimed Executive Career Coach and Executive Resume Writer, Martin has helped thousands of individuals across the world manage their careers, climb the corporate ladder, and land the job they deserve.

Martin is a Subject Matter Expert in nurturing the careers of EMBA candidates and alumni, ambitious professionals, mining executives, and the C-Suite community in over 74 countries since 1993.

After a distinguished Law Enforcement career, specifically with the renowned London Metropolitan Police and Scotland Yard, Martin retired and started Elite Resumes. Martin provides career management services customized to the client’s job level, sector and career goal.

Learn more about Martin Buckland and his services at the website: https://aneliteresume.com/

Follow or connect with Martin on Linkedin at: https://www.linkedin.com/in/mbuckland/

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Excerpts from this conversation with Martin Buckland:

Martin Buckland. What's your personal brand?

I am an expert in helping nurturing coaching senior executives and other business professionals with a lot of ambition to reach their career goals. Now,

I noticed a lot of specific words in there. So you're looking senior senior executives, and you're only looking for ambitious ones you're not looking for you don't want to help the lazy ones. lazy ones can stay away. Exactly. So if they come to you, they right off the bat. They're saying that okay, I'm willing to work at this.

Yeah. So career management is a full time gig. You know, especially when you're in career transition. So you have to work at your career management.

Sadly, people don't they have no idea on career management. So when you're when you're gainfully employed and you should always be managing your career, I don't want to see you disappear off LinkedIn, you don't have to be on LinkedIn as much as you did when you were in career transition.

But once in a while, show me you're there it shows, do some activity, share some content, share a blog, or comment on something, or publish your own blog.

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Be active on social media. If you avoid social media, I can't find you and you can't find them. On social media. If you haven't got LinkedIn profile, you're committing career suicide, but then not only just having a profile, you need to be active on that profile, you need to fill it in from top to bottom because it's, it's it's scroll, you can scroll all the way down.

So make sure you're active on social media. Convert to the sales mode, which we talked about earlier.

You are selling yourself to the market. And then make sure you have an up to date resume or CV ATS friendly. And then just keep up your network, your network you need to network network network. We're in a network age. If you don't network, that's going to bring that's going to diminish your chances of getting up to the top level.

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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

 

Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

 

Connect with George

www.SpeechCoachforExecutives.com

https://www.linkedin.com/in/georgetorokpresentations/

https://www.youtube.com/user/presentationskills

https://www.instagram.com/georgetorok/