Right Speaker, Right Audience, Right Time: Martin Perelmuter

Head & Heart: The Formula for Audience Connection

Motivation vs. Information: What Makes a Great Speaker?

Episode 294 (Martin is based in Toronto)

In this conversation with Martin Peremuter we explore:

• how evergreen topics like leadership and trust continue to anchor conferences

• why AI dominates current conference agendas

• what an audience can realistically apply from a one-hour keynote

• the balance between information and motivation

• why sleeping audiences don’t learn

• how cultural differences affect speaking styles and expectations

• the strategic value of the pre-event call

• why the gig starts before stepping on stage

• how integrity off stage affects booking success

• how to connect with both analytical and emotional audience members

• why audience interaction must be earned

• how conference organizers should define purpose and desired behavior change

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About our guest, Martin Permuter:

Martin is the president and co-founder of Speaker's Spotlight, a speaker booking agency. 

He has personally booked over 9,000 speaking engagements in the past 30 years. He served on the board of governors of the International Association of Speakers Bureaus, (IASB) for the past three years and was president last year. IASB's membership is made up of speakers' bureaus, lecture agencies, and speaker management companies from around the world. 

Learn more about Martin and Speaker's Spotlight at https://www.speakers.ca/

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Key lessons from this conversation with Martin Perelmuter:

• leadership, communication, trust, and teamwork remain evergreen topics

• AI is currently in demand, while trends like social media rise and fade

• an audience realistically applies one or two ideas from an hour keynote

• speakers must balance valuable content with engagement

• sleeping audiences don’t learn

• cultural expectations influence how speakers are received

• the pre-event call is critical to customizing the message

• the gig starts before the speaker steps on stage

• speakers are judged on integrity both on and off stage

• the best speakers connect with both head and heart

• audience trust must be earned before asking for interaction

• conference organizers must start with why and define the desired behavior change

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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

 

Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

 

Connect with George

www.SpeechCoachforExecutives.com

https://superiorpresentations.net/

https://www.linkedin.com/in/georgetorokpresentations/

https://www.youtube.com/user/presentationskill