Linkedin is a Watercooler: Marc W, Halpert

Be visible, attention-grabbing and relevant

How to leverage Linkedin as your personal marketing platform

Episode 124 (Marc is based in New York city)

In this conversation we explore:

• When and why to connect with others
• How to invite connections
• Appreciation for the privilege of connections
• How to be amazing-er
• What to include in every Linkedin post
• Please don't try to sell me your bridge
• When to report inappropriate activity
• How to attract captivating recommendations

About Marc W. Halpert

Marc coaches individuals, trains groups, speaks, writes and comments on all thinks Linkedin. 

He works to make each professional look amazing-er than their competitors in all walks and stages of professional life, with expertise in working with professional practitioners, nonprofit officers and particularly baby boomers maneuvering with the workforce.

Visit his website at https://connect2collaborate.com/

 

Naturally you can visit his profile on Linkedin. You can easily follow him to see his regular posts.

If you want to connect be sure to listen to this interview and use the magic word.

https://www.linkedin.com/in/marchalpert/

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Excerpts from this conversation with Marc W. Halpert

Linkedin is NOT a job board

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05:04

Mark and you caught my attention with LinkedIn is not a job board. But that was the original purpose. And both you and I, as entrepreneurs, as business owners, we know that we need to be constantly marketing and selling, but a person who has a job, they think they can stop spreading their message, stop promoting themselves. And that's a danger.

 

05:40

It's a big mistake, worse than a danger. Because the moment you stop promoting yourself, your company is just making you one of the rats in the maze.

All right, you're just rolling around. If you can't convince other people in your company, maybe in other departments, or you want to rise to some other position about the value you bring to the company by how you project the company, marketing strategy, the marketing message, then you're just a worker bee.

Who wants to be a worker bee?

If you are not consistently adding material about what you accomplish on behalf of the company. You're not differentiating yourself within the company. You're not going to be in that company for you all your life your whole life.

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Find the amazing in every person

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But it makes it a privilege to connect to somebody. So I like to use the metaphor, someone walks up to your front door of your house, knock knock.

You say who's there? This, they'll say, Hi, I'm here knocking at your door. So hi, I'm here. with you on LinkedIn. What do you want? Why should I let you into my metaphorical house? Where my metaphorical family of connections that I nurture and take very good care of live?

Why? If you can't tell me at Knock, number one, that's not a knock number two.

Number three, sorry, I asked you twice.

I just don't. But sometimes I get people say, Well, I offered to connect with you. I didn't know you could do that. And I'm a good friend of so and so. And they said, Well, why don't you tell me that? Why didn't you sell save yourself and me the effort of volley balling this whole thing around? Oh, I didn't think about that. Well, why?

Then I'm beginning to make my own mental image of do I really want to be involved with this knucklehead? I mean, really? And who would I ever refer this person to if they don't do their homework and see, so if you read my LinkedIn profile, anybody listening?

Anybody listening, you read my LinkedIn profile, and you want to connect with me, there is this magic secret word in my profile that you have to include in your LinkedIn connection request to me, then I'll go, you're worth considering.

Because you took the time to read and you saw what I said.

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Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

 

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George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

 

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