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Better communication skills will advance your career and business. Are you ready to enhance your understanding and results from better communication? Listen to learn how to deliver Your Intended Message. Are you willing to cross-examine communication from various perspectives? Would you like to deliver your intended message more effectively? Listen to Your Intended Message to gain a powerful advantage in your ability to convey your message to your audience, team, clients or marketplace. Learn from the mistakes and success of communication experts from around the world from different scenarios. Imagine what that means to you when you improve the success of your next conversation, presentation or message.
Episodes
Thursday Apr 24, 2025
Thursday Apr 24, 2025
Accounting Myths That Sink Small Businesses
How to Forecast Cash Flow and Stop Guessing
Episode 254 (David is based in Salt Lake City, Utah)
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In this conversation we explore…
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Why traditional accounting fails to protect small businesses.
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How cash flow differs from accounting and why it matters more.
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The danger of relying on profit and loss statements alone.
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How to recognize early warning signs of cash trouble.
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Why even profitable companies run out of money.
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The mindset shift needed to forecast financial stability.
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The power of the 13-week cash flow model.
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How to calculate and build sufficient cash reserves.
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The role of risk in financial planning and survival.
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How strategic timing of payments protects your cash.
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About our guest David Safeer:
David has done business in over 40 countries. He restructured a Fortune 100 company from years of losses to profitability in one year.
He is known as the Unconventional Cash Flow Guy.
Improve your cash flow with a free copy of his ebook, "24 Profit Strategies for Business Success" at http://cic60.com/
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Key Learning Points
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Accounting ≠ Cash Flow: Accounting reports don’t reflect the cash available.
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Cash Flow Conversations Are Rare but Critical: Business owners often focus on revenue/expenses and overlook cash movement.
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Symptoms vs. Root Causes: Issues like payroll trouble often stem from deeper systems or margin problems.
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The P&L Illusion: A profit on paper doesn’t mean there’s cash in the bank.
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Modeling Is a Lifesaver: The 13-week cash flow model helps foresee challenges.
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Mental Game of Money: Cash flow stress impacts decision-making and sleep.
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Cash Reserves Save Businesses: A few weeks of reserves can prevent shutdown.
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Cash Flow Needs Monitoring: Weekly modeling can prevent surprises.
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Accountants Aren’t Always Experts in Cash: Many don’t understand or prioritize it.
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Liquidity from Hidden Assets: Inventory and unused assets can become emergency cash.
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
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