13.3K
Downloads
246
Episodes
Better communication skills will advance your career and business. Are you ready to enhance your understanding and results from better communication? Listen to learn how to deliver Your Intended Message. Are you willing to cross-examine communication from various perspectives? Would you like to deliver your intended message more effectively? Listen to Your Intended Message to gain a powerful advantage in your ability to convey your message to your audience, team, clients or marketplace. Learn from the mistakes and success of communication experts from around the world from different scenarios. Imagine what that means to you when you improve the success of your next conversation, presentation or message.
Episodes
Thursday Apr 15, 2021
Thursday Apr 15, 2021
We don't buy brands for what they do. We buy for what they mean to us.
Michael Solomon examines what influences why we buy.
- Attributes vs. Benefits
- Rational vs. Irrational
- What vs. Why
How to market during a crisis?
- What needs to stay the same?
- What needs to change?
- What stories do brands need to convey?
- What roles do relationships play?
- How do you address markets of one?
Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture.
Michael Solomon “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Facts about George Torok
He hosted the radio show, Business in Motion for 19 years, interviewing over 500 guests.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.